North America

Québec triples fees for new undergraduate students from France

The Canadian Province of Québec announced last month that tuition rates for new undergraduate students from France will triple as of September 2015. Québec is...

Five for Friday

Welcome to the latest instalment in our occasional “Five for Friday” column. As always, we have gathered below some of the more eye-catching and varied...

marketing-languages-other-than-englishMarketing languages other than English

A lingua franca is a bridge language, sometimes called a trading language, in that it is used to support communication between people who don’t share...

US authorities moving to improve student visa oversight in recent years

Three men were arrested in Los Angeles earlier this month in connection with an apparent “pay-to-stay” scam involving four private, postsecondary institutions in California. The...

How to engage the international schools sector for higher education recruitment

The K-12 English-medium international schools market is now considered a crucial sector for the world’s higher education institutions. The aspirations of pupils that go to...

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students....

An acquisition story: New capital fuels ESL school expansion

Editor’s note: We are updating our video channels and the videos linked below are temporarily unavailable. Canada is one of the world’s top destinations for...

Using technology to bring travel experiences to life

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching...

How much personalisation do today’s travel consumers want?

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching...

Global economic power projected to shift to Asia and emerging economies by 2050

The professional services firm PricewaterhouseCoopers (PwC) has produced a series of megatrends reports that analyse high-level trends expected to shape the global economic landscape in...

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would...

From the field: Commoditisation and differentiation in the language travel industry

Jean-Marc Alberola is the president of Bridge, a dynamic US-based provider whose six divisions span a wide range of language, teacher training, pathway, exchange, corporate...

Canada introduces new process for international students hoping to immigrate

At the beginning of January, the Canadian government introduced a new application process for international graduates of Canadian universities and colleges wishing to immigrate to...

Growing questions about the business model for higher education in the US

For several years, higher education institutions in the US, and to some extent those in other major destination markets, have faced financial pressures that are,...

From the field: EF continues to build new markets, products, and systems

EF Education First is one of the world’s leading language schools. Based in Lucerne, Switzerland, it operates 500 schools and offices in 53 countries and...

Foreign-language study in US declines for first time in 20 years

The US is well understood to be the world’s leading international study destination. Less commonly known is the fact that it is also a major...

Virtual tours growing in popularity

Why do international students choose a certain university or school? Major factors are word-of-mouth and an institution’s prestige – influential especially for the many students...

Managing growth and maintaining standards in international branch campuses

The number of international branch campuses worldwide continues to grow. This is in some respects a natural result of institutions continuing to expand their global...

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