Market intelligence for international student recruitment from ICEF

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 More online degrees on the horizon?

More online degrees on the horizon?

Coursera is the largest MOOC (Massive Open Online Courses) platform in the world. With a reported user base of 20 million students, it delivers courses in partnership with...

 Global survey highlights the importance of peer review and detailed insights for prospective students

Global survey highlights the importance of peer review and detailed insights for prospective students

A new study from QS, What Matters to International Students?, provides some interesting new insights on the types of information and information sources that students value most in...

 Differentiation through innovation in English language teaching

Differentiation through innovation in English language teaching

Schools in the English Language Teaching (ELT) sector are operating in an increasingly competitive environment where the commoditisation of general language programmes has become a real issue. This...

 A regional perspective on student recruitment in MENA

A regional perspective on student recruitment in MENA

The countries of the Middle East and North Africa region, or MENA, have fast-growing youth populations that continue to drive growing demand for higher education. The region has...

 A corporate approach to managing risk in international recruitment

A corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market share. We are...

Ghana emerging as an important sending market in Sub-Saharan Africa

Sub-Saharan Africa has become an increasingly important region for international student recruitment, and is home to a number of significant emerging markets, notably Nigeria and Kenya. The region...

Opening the door to new learning models

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of higher education models,...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and then a whole...

Latest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and seeing some weakening...

The interdisciplinary opportunity

Countless studies have shown that international students expect study abroad to lead to better employment outcomes and that students’ choice of where and what to study is greatly...

More countries moving to internationalise higher education

A new study aims to provide a detailed snapshot of the countries that are “best engaged” in internationalising higher education, and, by extension, those that are best equipped...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing field of schools...