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 The growing role of emerging markets in shaping global demand

The growing role of emerging markets in shaping global demand

“The rise of emerging markets has been perhaps the defining feature of the global economy this century. In 2000, emerging markets as a whole accounted for just 37%...

 Test everything: the business case for A/B testing online

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to encourage students to...

 Explosive growth of social video opens new channel for student recruiters

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet? The production and...

 New Zealand continues targeted investments in international education

New Zealand continues targeted investments in international education

The New Zealand government announced a further NZ $465,000 in international education business development earlier this month with a second round of funding grants for the International Education...

 New research shows that mobile and social media users are intensely engaged online

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...

France looks to education to help solve youth unemployment woes

Amid growing concerns about the economic situation of its young people, France is looking to the education sector to help address the country’s high youth unemployment rate. Youth...

Canada confirms new student visa regulations

Canada has just published revised regulations for its International Student Program (ISP), effectively concluding a process of consultation and regulatory reform that had unfolded over the past year....

Summing up international student mobility in 2014

University World News published a special issue on international student mobility last week and it got us thinking about what we really know about global student mobility as...

Money talks: major private investments in education reflect expectations for further growth ahead

Private equity firms – private-sector companies that provide capital in exchange for equity ownership – have continued to make significant investments in education over the past year. In...

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of data on the...

Nigeria: Rapid growth and a strategic gateway to Africa

The most populous nation in Africa, Nigeria is being touted by some as the next big education market. The combination of a rapidly growing population and burgeoning middle...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...

ASEAN poised to usher in new era of regional student mobility

The rise in intra-region mobility – that is, the increasing incidence of international students leaving their home country to study in a neighbouring country within their home region...

China announces plans to reform national college entrance exam

China’s Ministry of Education released plans this week to reform the gaokao – the national college entrance exam – over the balance of this decade. The gaokao is...