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 Secrets to a successful content marketing strategy

Secrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an often heard quote...

 Progressive Costa Rica looks to the future

Progressive Costa Rica looks to the future

The Republic of Costa Rica is known as one of the most stable, prosperous, and progressive nations in Latin America. The country’s higher education system produces more than...

 Is that funny? Using humour in international recruitment marketing

Is that funny? Using humour in international recruitment marketing

We could have spent April 1 – otherwise known as April Fools’ Day in many parts of the world – trying to convince you that the liberal use...

 Growing education participation in Latin America expected to lead to greater demand for study abroad

Growing education participation in Latin America expected to lead to greater demand for study abroad

Participation in higher education increased dramatically across Latin America and the Caribbean from 1970 to 2000 and is currently estimated at 11 – 12% of global enrolment. It...

 Enhancing the student experience with essential student services

Enhancing the student experience with essential student services

Currently over 4.3 million students study at post-secondary institutions outside their home country. Whether you are a community college in Canada, a boarding school in Switzerland, a poly-tech...

New studies highlight the importance of leadership and student data in managing student retention

Student retention is a vitally important topic for recruiters and education administrators alike. The business case for improving retention and completion rates is clear (see graphic below). However,...

Australia reverses three-year enrolment decline, commencements up sharply in 2013

New Australian government statistics show that, for the first time since 2009, there has been an overall increase in the country’s international student enrolment. There were 526,932 international...

Dramatic growth in Indonesia foreshadows greater demand for study abroad

In a recent post, we pointed out the important role that emerging markets will play in driving global demand over the next decade. The ASEAN states, with their...

New report provides real-time data on international students in US

The Student and Exchange Visitor Information System (SEVIS) tracks and monitors the status of international students in the US. It is primarily used by the US Department of...

Global demand for STEM training a growing factor in overall enrolment trends

In its 2013 Open Doors Report, the Institute of International Education (IIE) notes that more than 40% of the 819,644 international students in the US in 2012/13 were...

New data on international schools suggests continued strong growth

New data indicates that the global English-medium international schools market is predicted to see significant growth in 2014 and into the foreseeable future. The latest figures published by...

Boosting Brazilian demand for long-term overseas study

It should come as no surprise that Brazil is on the minds of many. The country continues to emerge as a major world economy and is set to...

Looking at Chinese market trends for 2014

In today’s ICEF Monitor post, we draw on a new report from Education New Zealand (ENZ) as a foundation for a 2014 update on trends in the key...

The growing role of emerging markets in shaping global demand

“The rise of emerging markets has been perhaps the defining feature of the global economy this century. In 2000, emerging markets as a whole accounted for just 37%...

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to encourage students to...