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Market intelligence for international student recruitment from ICEF

Social Media

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Instagram’s profound effect on travel destination choice One of the biggest subject niches on Instagram is travel, and new research is showing that travel posts...
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Move Over Google: Social media is also a search engine The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
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is-your-tiktok-good-enough-to-be-get-noticed-by-international-students-ICEF-Monitor
Is your TikTok good enough to get noticed by international students? TikTok has been around for long enough now that international educators and agencies know they should be on...
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how-and-when-international-students-use-school-websites-and-social-media-in-planning-for-study-abroad
How and when international students use school websites and social media in planning for study abroad More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most...
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Getting started on Snapchat, one of the world’s fastest-growing social media apps For marketers in the education sector, there is obviously one age range in particular around which promotional and...
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Are you paying enough attention to social media in your recruitment marketing? Have you ever thought of TikTok as a search engine? Even if you haven’t, chances are that many...
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social-media-mena-region
Using social media to reach students in the Middle East and North Africa Roughly four in ten international students say that social media influenced their decision to study abroad. Around half...
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what-a-widening-tiktok-ban-could-mean-for-international-student-recruitment-ICEF-Monitor
What a widening TikTok ban could mean for international student recruitment Politicians and lawmakers in the US, Europe, and Canada are currently banning or restricting access to TikTok –...
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Too many social channels to manage? Maybe your students can help How much digital outreach are you doing on channels other than Facebook and Twitter? If your institution or...
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Why the viral video app TikTok needs to be part of your recruitment strategy this year Every education marketer knows that you have to be on Instagram to connect with high school and college-aged...
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where-the-students-are-mobile-messaging-and-apps
Where the students are: Mobile, messaging, and apps Social media use continues to grow, with especially rapid expansion for photo sharing and messaging platforms...
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The opportunity of student comments on Instagram With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound...
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