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Digital Marketing
Featured
University websites: How can we make them better for international student recruitment?
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Building better landing pages for international student recruitment
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The art of the short: Viral video for international student recruitment
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Editor’s Top Picks
ChatGPT for international education marketing: What is “Prompt Engineering?”
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ICEF Podcast: How podcasting can help engage with prospective international students
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AI is here…Are you ready?
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Most Viewed In Digital Marketing
1
ChatGPT for international education marketing: What is “Prompt Engineering?”
2
Building better landing pages for international student recruitment
3
The importance of SMS and messaging for converting prospective international students
4
The art of the short: Viral video for international student recruitment
5
How big is the Internet, and how are we using it now?
6
AI is here…Are you ready?
Most Viewed
ChatGPT for international education marketing: What is “Prompt Engineering?”
Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...
Read more
Building better landing pages for international student recruitment
The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
Read more
The importance of SMS and messaging for converting prospective international students
We still call our parents, children, and best friends when we want a big, long chat about what’s...
Read more
The art of the short: Viral video for international student recruitment
The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
Read more
How big is the Internet, and how are we using it now?
The annual report on global digital trends from marketing agency We Are Social is always a must-read around...
Read more
AI is here…Are you ready?
The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
Read more
University websites: How can we make them better for international student recruitment?
The following is a guest post by Guus Goorts, and is excerpted with permission from his forthcoming book,...
Read more
Super-maps powered by generative AI could find a ready audience in international students
A new report from Lufthansa Innovation Hub (LIH) suggests that educators and agents may soon have a powerful...
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How good homepage design can encourage “stealth applicants” toward enrolment
One of the top resources for international students researching study abroad is still the institutional website, which of...
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Study tracks top messaging apps and student priorities in key Asian markets
It can be difficult to track which messaging apps are the most popular in different countries, but a...
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ICEF Podcast: How podcasting can help engage with prospective international students
Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...
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How and when international students use school websites and social media in planning for study abroad
More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most...
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All Articles: Digital Marketing
Four predictions for digital marketing in 2015
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What colour is your marketing? The psychological impact of colour
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Test everything: the business case for A/B testing online
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New research shows that mobile and social media users are intensely engaged online
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Part 2: Mobile marketing for educators: Driving engagement and prospect conversion
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Mobile, video and peer-to-peer at the heart of the latest travel trends, with Asia in focus
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Integrating print collateral with online marketing
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Reaching prospects by email and boosting open rates
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Part 1: Videos that work: How effective is your promotional video?
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Is your marketing answering the right questions?
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