fbpx
Market intelligence for international student recruitment from ICEF
28th Jul 2021

ICEF Podcast: Worst hit – quickest to recover? The outlook for global language travel

In this latest podcast episode, ICEF’s Craig Riggs (Editor of ICEF Monitor) and Martijn van de Veen (Vice-President of Business Development) discuss some of the trends shaping student mobility this quarter, including some important developments in the microcredential space. They are joined by Patrick Brothers, Co-CEO of the global market intelligence platform HolonIQ, who expands on recent HolonIQ forecasts for the global language learning market.

That analysis anticipates a “U-shaped recovery” for offline and blended language learning through 2025 as demand surges after the pandemic. It also expects that direct-to-consumer digital language learning services will triple in scale over that same period.

The discussion is an interesting one and it revolves in part around a reframing of the "addressable market" for language learning, and for international education more broadly.

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

Most Recent

  • The impact of immigration settings, affordability, and job opportunities on international students’ study abroad decisions Read More
  • Hong Kong needs to build more student housing Read More
  • ChatGPT for international education marketing: What is “Prompt Engineering?” Read More

Most Popular

  • Canada’s foreign enrolment grew by more than 30% in 2022 Read More
  • Measuring cost of study and cost of living across study destinations Read More
  • Recruiting in the Emirates: Big goals, world-class education, and new scholarships Read More

Because you found this article interesting

The impact of immigration settings, affordability, and job opportunities on international students’ study abroad decisions New research underlines the extent to which international students look closely at work opportunities and immigration policy in...
Read more
Canada: Ontario’s cap implementation plan allocates nearly all study permit applications to public colleges and universities On 26 February 2024, the Government of Ontario – Canada’s most-populous province and host to just over half of...
Read more
New Zealand’s international enrolment continued to recover in 2023 New Zealand’s international education sector welcomed significantly more students in 2023 than in 2022, according to data released...
Read more
Irish ELT sector continues to exceed pre-pandemic levels of business The Irish English-language sector continues to expand, with business in 2023 once again surpassing performance before the pandemic,...
Read more
New analysis projects outbound student mobility across 30 student markets A new study suggests there is a strong link between global GDP growth and outbound student mobility levels,...
Read more
Canada’s language training sector continues to strengthen amid new immigration settings By 2022, Canada’s language training sector had recovered to roughly 65% of pre-pandemic enrolments. While complete data for...
Read more
Survey findings underscore the link between English proficiency and career success New research from Pearson shows that English language learners see mastery of English as vital to their career...
Read more
US stakeholders share priorities for a national international education strategy The US remains the only leading study destination without a national strategy for international education, and calls for...
Read more
What are you looking for?
Quick Links