Market intelligence for international student recruitment from ICEF
28th Jul 2021

ICEF Podcast: Worst hit – quickest to recover? The outlook for global language travel

In this latest podcast episode, ICEF’s Craig Riggs (Editor of ICEF Monitor) and Martijn van de Veen (Vice-President of Business Development) discuss some of the trends shaping student mobility this quarter, including some important developments in the microcredential space. They are joined by Patrick Brothers, Co-CEO of the global market intelligence platform HolonIQ, who expands on recent HolonIQ forecasts for the global language learning market.

That analysis anticipates a “U-shaped recovery” for offline and blended language learning through 2025 as demand surges after the pandemic. It also expects that direct-to-consumer digital language learning services will triple in scale over that same period.

The discussion is an interesting one and it revolves in part around a reframing of the "addressable market" for language learning, and for international education more broadly.

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

Most Recent

  • UK: Sponsored study visa issuances down, rejection rates up, and more Read More
  • Beyond borders: Why student support matters more than ever in transnational education Read More
  • ICEF Podcast: Student flows are shifting. Are agencies following suit? Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

ICEF Podcast: Student flows are shifting. Are agencies following suit? Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some of the latest developments in...
Read more
UNESCO confirms growing trend of intra-regional student mobility UNESCO’s first Higher Education Global Trends Report confirms that while traditional destinations for study abroad continue to be...
Read more
Australia orders a year-long pause on new VET and ELICOS provider registrations In a legislative instrument dated 18 May 2025, Australia’s Assistant Minister for International Education Julian Hill has ordered...
Read more
New IDP research shows link between visa uncertainty and the perceived ROI of study abroad New IDP Emerging Futures research reveals that visa concerns are now influencing international students’ decision-making earlier than in...
Read more
Universities urged to focus on “factors they can control” as policy settings depress international student enrolments in the Big Four Through the first quarter of 2026, restrictive immigration settings in Australia, Canada, the UK, and the US continued...
Read more
Survey finds “growing pressure” on youth group travel to UK this year Findings from a February-March 2026 pulse survey conducted by the British Educational Travel Association (BETA) highlight “growing pressure”...
Read more
Malta: Non-EU students keeping ELT weeks stable in the face of falling enrolment from Europe Data from Malta’s National Statistics Office shows that the characteristics of Malta’s English Language Teaching (ELT) sector are...
Read more
US to end “Duration of Status” for F, J, and I visas and limit the time international students can study in the US It is likely that as of September 2026, most international students in the US will need to complete...
Read more
What are you looking for?
Quick Links