North America

Hobsons-researchNew survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of...

brand-strategyCan you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

international-enrolment-in-usaComing to America: The need for greater diversification in international enrolment

While its overall share of internationally mobile students has slipped over the last 15 years or so, the US remains – by far – the...

Latest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and...

The interdisciplinary opportunity

Countless studies have shown that international students expect study abroad to lead to better employment outcomes and that students’ choice of where and what to...

More countries moving to internationalise higher education

A new study aims to provide a detailed snapshot of the countries that are “best engaged” in internationalising higher education, and, by extension, those that...

Third-party video interview services playing a greater role in US admissions

The number of Chinese students studying in the US has increased by nearly 400% over the past decade. As of 2014/15, it has been the...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

America and Japan reporting big gains in Vietnamese enrolment

Vietnam currently boasts one of Asia’s strongest economies, with an estimated 6.7% GDP growth in 2015 and an impressive average annual growth rate of 5.5%...

US educators following President Obama’s lead to open new links with Cuba

In March 2016, President Barack Obama became the first sitting US president in 88 years to travel to Cuba, signalling an ongoing commitment from both...

2.28 million abroad for language study in 2014

New research indicates that nearly 2.3 million people travelled abroad for a language course in 2014. This is the top-level finding from the IALC Study...

US English programmes reporting declines in Saudi enrolment this year

International enrolment in US Intensive English Programmes (IEPs) has fallen off noticeably over the past year, due in part to changes in the Saudi scholarship...

Table stakes: The link between food culture and student satisfaction

When students decide to study abroad, chief among their considerations are academics and the extent to which a foreign education can pave the way to...

Survey says employment prospects the key for postgraduate applicants

A 2015 survey of postgraduate applicants around the world finds that prospective master’s or PhD students are giving greater weight to future career prospects when...

Is online messaging the next big thing for student recruitment?

Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is...

US OPT rules confirmed: Foreign STEM grads can now stay and work for up to three years

Following months of legal wrangling and uncertainty over the key Optional Practical Training (OPT) programme for foreign STEM graduates in the US, new rules were...

The growing demand for English language learning in Mexico

Despite its shared border with the United States, Mexico still has a challenge with limited English language proficiency. It ranks below several other Latin American...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

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