youth trends

Sharing the spirit of your institution with Argentine agencies

A little over 9,300 Argentine students were studying abroad in 2010 in destinations such as Spain, the US, Cuba, France and Brazil. In order to...

Market snapshot: Poland

The first Polish university dates back to 1364. Today in 2013, Poland has almost 2 million students at over 450 higher education institutions,* and is...

Chinese demand for overseas education remains strong despite worries about jobs

“If I want to enter a university like Tsinghua or Peking, I have to pay too much attention to the gaokao (the college entrance exam)....

US a source of international students too

The US is often in the news for its reputation as the leading destination for international students. But American students go overseas, too – as...

Where international students will study over the next decade

A recent post in ScienceGuide featured an analysis by Mr Alan Ruby, senior fellow at the University of Pennsylvania (and an expert on the effects...

Enrolling new students is step one, but don’t forget about retention

With all the pressures on recruitment these days, there is naturally a focus on top-line goals. How many students did we get? How does that...

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business –...

Using Twitter for student recruitment to maximum effect

Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note...

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even...

China’s slowdown doesn’t mean the sky is falling

Newspaper headlines across the world have been filled of late with the news that China’s gross domestic product (GDP) slowed to 7.7% for the first...

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