vocational schools abroad

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

Growing demand for vocational training in Vietnam

The Vietnamese economy has recorded strong growth for more than two decades, and, among Asian economies, only China has grown faster since 2000. But the...

Study finds an uncounted AUS$1 billion in Australian education exports

The Australian government launched an ambitious “whole-of-sector” international education strategy this week. The strategy is notable both in its ambition – to host, for example,...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

Indian technology institutes open admissions to foreign students

Earlier this year, India’s Human Resource Development Minister Smriti Irani approved a proposal that will see an initial 10,000 new seats opened for foreign students...

Is online messaging the next big thing for student recruitment?

Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is...

From the field: Germany on pace to attract 350,000 foreign students

Germany looms as large as ever on the world stage this year. A founding member of the European Union, it wields considerable political influence within...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

Cheaper, faster, easier: Building a better system for sending student fees overseas

A new breed of international payment service providers is set on proving that the conventional methods for sending student payments overseas are ripe for change....

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