Market intelligence for international student recruitment from ICEF

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 Wholesale changes for Japanese education arising from globalisation and demographics

Wholesale changes for Japanese education arising from globalisation and demographics

Japan’s education system is on the cusp of significant change as the country’s schools and institutions continue to adapt to sweeping globalisation initiatives and the pressures of a...

 Number of Chinese outbound students up by 11% in 2014

Number of Chinese outbound students up by 11% in 2014

The world’s leading study abroad market registered another year of strong growth in 2014. The number of Chinese students abroad was up sharply over 2013, and the enrolment...

 Marketing languages other than English

Marketing languages other than English

A lingua franca is a bridge language, sometimes called a trading language, in that it is used to support communication between people who don’t share a native language....

 How to engage the international schools sector for higher education recruitment

How to engage the international schools sector for higher education recruitment

The K-12 English-medium international schools market is now considered a crucial sector for the world’s higher education institutions. The aspirations of pupils that go to these schools and...

 Getting started on Snapchat, one of the world’s fastest-growing social media apps

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students. This is a...

African summit calls for major expansion of higher education

The African Higher Education Summit concluded last week with an action plan to dramatically increase higher education participation across the continent over the next 50 years. The plan...

Market Snapshot: Slovakia

With so many recent changes and reforms to Slovakia’s primary, secondary, and tertiary education systems, the government’s demonstrated willingness to learn from other jurisdictions, and a strong and...

Using technology to bring travel experiences to life

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

How much personalisation do today’s travel consumers want?

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

Global economic power projected to shift to Asia and emerging economies by 2050

The professional services firm PricewaterhouseCoopers (PwC) has produced a series of megatrends reports that analyse high-level trends expected to shape the global economic landscape in the decades ahead....

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....

The China challenge: Diversification and managing risk in international education

It might be the biggest “What if?” in international education. What if Chinese demand for study abroad changes? Or, more drastically still, what if something happens to significantly...

Commoditisation and differentiation in the language travel industry

Jean-Marc Alberola is the president of Bridge, a dynamic US-based provider whose six divisions span a wide range of language, teacher training, pathway, exchange, corporate training, and online...

Starting from scratch: Afghanistan continues to build its education system

In December 2001, after more than two decades of armed conflict, Afghanistan’s Taliban government was toppled and a new administration formed under President Humid Karzai. As 2002 began,...

Political uncertainty in Thailand slows planned education reforms

In the wake of the spring 2014 coup that installed a military junta in power, Thailand’s much-touted education reforms remain a work in progress. Despite significant government investments...