Editor’s note: The original version of this post has been updated to remove material attributed to Alice Králová at Ms Králová’s request. What kind of experience are prospective international...
September is a busy time of year for many of us in the industry, and the Association of Language Travel Organisations (ALTO) got their members off to a...
The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), and Jiangyinan Zhai, a graduate student of integrated marketing at New...
Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for education marketers. The...
We are pleased to present the latest instalment in our occasional column “Five for Friday.” The following is a quick hit-list of some of the more eye-catching and...
Without a doubt, China is the world’s number one source of international students. Asia has driven much of the dramatic growth in international student mobility over the past...
Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for adults shirking their...
The promise of technology in the workplace is that it will allow us to do more with less, to be more productive or, dream of dreams, to have...
We are pleased to introduce a new occasional column on ICEF Monitor this week. “Five for Friday” is a collection of some of the more eye-catching and varied...
A recent post from ICEF Monitor touches on the impact of colour in marketing. It examines A/B testing, which involves an A version (the control) and a B...
“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an often heard quote...
We could have spent April 1 – otherwise known as April Fools’ Day in many parts of the world – trying to convince you that the liberal use...
Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to encourage students to...
You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet? The production and...
The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...
