Market intelligence for international student recruitment from ICEF

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 US educators, student leaders, and governments combine forces to improve campus safety

US educators, student leaders, and governments combine forces to improve campus safety

It is well established that safety is a key concern for both international students and parents and an issue that weighs heavily in the choice of institution and...

 Everybody’s doing it: social proof and recruitment marketing

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...

 Millennial international students rely on digital channels and networks

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 – seek out information...

 Part 2: Keyword research: Building your toolkit

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed to generate a...

 Part 1: Keyword research: Matching intent with results

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate a wide-ranging field...

New surveys compare relative costs of study abroad and parents’ perception of educational quality

The global investment bank HSBC continues to produce interesting research on global study destinations. This year the bank released two reports that aim to compare costs and parents’...

10 websites in China your admissions department should know

The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), and Jiangyinan Zhai, a graduate student of integrated marketing at New...

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for education marketers. The...

When it comes to university rankings, what really counts?

We all pay attention to university rankings. For students and parents, they can be an important guide in choosing a university. For institutions, policy makers, and politicians, they...

The art of listening: Better results start with understanding your customer

Listen more than you talk and use the insights you gain into your customer’s needs and decision-making processes to close more sales. This is a simple but powerful...

Making sense of China’s social and mobile web

Without a doubt, China is the world’s number one source of international students. Asia has driven much of the dramatic growth in international student mobility over the past...

Study provides new insights on the role of agents in Canadian education

A fascinating study on the use of educational agents in Canada has been released by the Council of Ministers of Education of Canada (CMEC). The study paints a...

Demand for study abroad shifting as education reforms take hold in Hong Kong

Today we are pleased to present an ICEF Monitor interview with Dr Edward Wong, director of the Milton International Education Group (MIEG) in Hong Kong. Dr Wong’s company,...

New Zealand rolls out marketing campaign and new visa services

New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. In 2013, the government invested an...

2014 survey of British independent schools tracks expansion of overseas campuses

We reported last year on the dramatic growth in enrolment in international schools – that is, those primary and secondary schools that offer a curriculum different than that...