Market intelligence for international student recruitment from ICEF

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 New research provides fresh insights for reaching and engaging millennials

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

 How to engage the international schools sector for higher education recruitment

How to engage the international schools sector for higher education recruitment

The K-12 English-medium international schools market is now considered a crucial sector for the world’s higher education institutions. The aspirations of pupils that go to these schools and...

 Using technology to bring travel experiences to life

Using technology to bring travel experiences to life

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

 How much personalisation do today’s travel consumers want?

How much personalisation do today’s travel consumers want?

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

 Email marketing and the power of permission

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....

Virtual tours growing in popularity

Why do international students choose a certain university or school? Major factors are word-of-mouth and an institution’s prestige – influential especially for the many students who aren’t able...

LinkedIn rolls out new school selection services for prospective students

Professional social networking site LinkedIn has introduced some impressive new services for its high school and university-aged users: Decision Boards, University Outcome Rankings, Field of Study Explorer, and...

Research says middle-class aspirations the real driver of demand for higher education

The global gross tertiary enrolment ratio (GTER) – that is, the percentage of the tertiary-aged population actually enrolled in higher education – has more than doubled over the...

Managing negative feedback on social media

International education is one of the industry sectors most heavily dependent on, and enabled by, social media and the Internet. It can’t help but be, given that prospective...

Market Snapshot: Mexico

Mexico is first and foremost a Latin American nation, yet it is also geographically part of North America and its efforts to build student mobility initiatives have recently...

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking behaviours and engagement...

Signs of continuing growth in Ecuador

Ecuador is emerging as an increasingly interesting Latin American market for international recruiters and educators. There are at least two reasons why: Ecuador’s real GDP growth in 2014...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been reading lately. We...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....

Study reveals most popular online recruiting strategies of US colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting practices and the...