marketing study abroad to parents

Lessons from Silicon Valley: Growth hacking and international recruitment

Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective...

From the field: Marketing and recruitment for online high school programmes

We continue our From the Field series today with a feature video interview with David Hooser, president of US-based Franklin Virtual High School (FVHS). The...

Building a winning brand through customer experience design

This is the age of the empowered consumer. The Internet – that great leveller of playing fields – makes it possible for each of us...

K-12 international school enrolment surpasses four million worldwide

We are pleased to present the following guest post from Anne Keeling, who handles media relations and marketing for The International School Consultancy (ISC), a...

From the field: Recruiting in Thailand

We continue our From the Field series today with a feature video interview with Linly Phunpruch and Keith Hardy, co-directors of the education agency IEO...

From the field: Vietnam’s cash economy and study abroad

We continue our From the Field series today with a feature video interview with Quynh Nhu Vu, the Vice-Director and Co-Founder of the Phuong Anh...

Global parents’ survey: three quarters would consider university abroad

A newly released survey of 5,550 parents in 16 countries around the world finds that most – 77% – would consider sending their child abroad...

UK students more interested in study abroad

The number of British students studying abroad is growing, and it looks like that will continue, with a new British Council survey showing that just...

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested...

Kazakhstan economy driving both reforms and demand for higher education

Following several years of strong economic growth and educational reforms, Kazakhstan is a country with burgeoning demand for study abroad and for programmes geared to...

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