Market intelligence for international student recruitment from ICEF

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 Trends in study abroad for Mexican students

Trends in study abroad for Mexican students

If all goes according to plan, Mexico may soon send more students to the US than any other country in the world besides China (currently 274,439) and India...

 The enrolment funnel: Better results start with the prospects you already have

The enrolment funnel: Better results start with the prospects you already have

The pool of prospective students is getting larger all the time for many schools and institutions. The Internet appears to be a big factor in this trend, in...

 Canada: language enrolment up in 2014 but losing market share

Canada: language enrolment up in 2014 but losing market share

A national survey released today shows that enrolment in Canadian language programmes increased marginally between 2013 and 2014. This follows a notable decline from 2012 to 2013 and,...

 Using social media to reach students in the Middle East and North Africa

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...

 Turning the tables on conventional thinking with anti-marketing

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...

India reports strong growth in outbound for 2014; edges China for first time

A new student mobility report finds that the number of Indian students going overseas was up sharply in 2014. This reverses a four-year trend of declining student numbers...

Chinese enrolment in the US shifting increasingly to undergraduate studies

Chinese students are flocking to American higher education institutions. According to the latest Open Doors data from the Institute of International Education (IIE), 274,439 students from China studied...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

Research paints a clearer picture of international secondary students in the US

A July 2014 report commissioned by the Center for Academic Mobility Research and Impact at the Institute for International Education (IIE) finds that the number of inbound international...

English language training in India pegged for significant growth

With evidence demonstrating that English language fluency opens the doors to greater employment opportunities and higher income among its graduates, demand for English Language Training (ELT) is on...

Survey says foreign students highly satisfied with studies in Australia

The Australian government has just released the findings of its International Student Survey 2014, which focused on measuring students’ satisfaction levels as well as comparing these to international...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships with student recruitment...

The promise and challenge of technology in language learning

Many language schools are thinking about innovation these days. Innovation – in terms of programmes, student services, or any other aspect of the student experience – can be...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...