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 Global review maps the state of MOOCs in 2014

Global review maps the state of MOOCs in 2014

Expectations for MOOCs have been shaped by offsetting waves of enthusiasm and skepticism over the past couple of years. At some point during 2014, however, the market began...

 LinkedIn rolls out new school selection services for prospective students

LinkedIn rolls out new school selection services for prospective students

Professional social networking site LinkedIn has introduced some impressive new services for its high school and university-aged users: Decision Boards, University Outcome Rankings, Field of Study Explorer, and...

 Managing negative feedback on social media

Managing negative feedback on social media

International education is one of the industry sectors most heavily dependent on, and enabled by, social media and the Internet. It can’t help but be, given that prospective...

 Facebook is still top social network but other platforms are growing faster

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking behaviours and engagement...

 Job forecasts driving greater emphasis on vocational and professional training

Job forecasts driving greater emphasis on vocational and professional training

A new report from the Paris-based OECD secretariat, Skills beyond school: synthesis report, OECD reviews of vocational education and training, attests to a growing recognition that around the...

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...

Pricing education in an era of increasing competitiveness and student expectations

At a time when educational options for young students are more numerous and varied than ever before, institutions and schools are under increasing pressure to: Set effective, sustainable...

Open Doors 2014: International enrolment in US continues to grow; economic impact now estimated at US$27 billion

The US recorded its eighth consecutive year of international enrolment growth last year, expanding 8% in 2013/14 to reach a record high of 886,052 students. Those students generated...

Survey shows growing interest in education agents among US colleges

International students, already so key to the internationalisation goals and revenue streams of many American institutions, seem poised to become even more important in the world’s leading study...

Study reveals most popular online recruiting strategies of US colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting practices and the...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...

Remodeling MOOCs in 2014

Since the first wave of Massive Open Online Courses (MOOCs) around 2012, hypotheses about their impact have abounded, and have changed over time. So too have emotions about...

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 – seek out information...

International student mobility and the Ebola outbreak

The Ebola outbreak began in Guinea in March this year and in the months following it spread to three other countries: Liberia, Sierra Leone, and Nigeria. Isolated cases...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed to generate a...