Market intelligence for international student recruitment from ICEF

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 India driving growth in applications to US graduate schools

India driving growth in applications to US graduate schools

International student applications to US graduate schools are up modestly this year, driven largely by surging student numbers from India, strong demand for advanced science and engineering programmes,...

 Canada: language enrolment up in 2014 but losing market share

Canada: language enrolment up in 2014 but losing market share

A national survey released today shows that enrolment in Canadian language programmes increased marginally between 2013 and 2014. This follows a notable decline from 2012 to 2013 and,...

 The growing importance of alternative credentials

The growing importance of alternative credentials

The emergence of non-traditional qualifications – also know as alternative credentials – has changed the higher education landscape in recent years, impacting curriculum delivery and posing a challenge...

 India reports strong growth in outbound for 2014; edges China for first time

India reports strong growth in outbound for 2014; edges China for first time

A new student mobility report finds that the number of Indian students going overseas was up sharply in 2014. This reverses a four-year trend of declining student numbers...

 Chinese enrolment in the US shifting increasingly to undergraduate studies

Chinese enrolment in the US shifting increasingly to undergraduate studies

Chinese students are flocking to American higher education institutions. According to the latest Open Doors data from the Institute of International Education (IIE), 274,439 students from China studied...

Indonesia looks to education to help drive growth

“Indonesia is at a development crossroads,” says a recent World Bank report. It is now one of the 20 largest economies in the world and aims to break...

Research paints a clearer picture of international secondary students in the US

A July 2014 report commissioned by the Center for Academic Mobility Research and Impact at the Institute for International Education (IIE) finds that the number of inbound international...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships with student recruitment...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

US authorities moving to improve student visa oversight in recent years

Three men were arrested in Los Angeles earlier this month in connection with an apparent “pay-to-stay” scam involving four private, postsecondary institutions in California. The scheme allegedly centres...

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students. This is a...

Growing questions about the business model for higher education in the US

For several years, higher education institutions in the US, and to some extent those in other major destination markets, have faced financial pressures that are, without a doubt,...

Virtual tours growing in popularity

Why do international students choose a certain university or school? Major factors are word-of-mouth and an institution’s prestige – influential especially for the many students who aren’t able...

Five for Friday

Welcome to the latest instalment in our occasional “Five for Friday” column. As always, we have gathered below some of the more eye-catching and varied items that we’ve...