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Market intelligence for international student recruitment from ICEF

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Fastest growth in 35 years for international enrolment in US

Fastest growth in 35 years for international enrolment in US

The number of international students enrolled in US higher education grew by 10% in 2014/15 – marking the ninth consecutive year of enrolment growth for the US and...

Online video marketing in 2015: Be everywhere

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...

The state of international student mobility in 2015

The state of international student mobility in 2015

This article is reprinted with permission from a special commemorative magazine produced to mark the 20th anniversary of the ICEF Berlin Workshop. As you read this, five million...

Five ways to fine-tune your marketing this year

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...

Private partners helping to drive growth of US higher education online

Private partners helping to drive growth of US higher education online

American universities have dramatically expanded their online programme offerings over the past five years and there are indications of continuing strong growth through 2020. One of the reasons...

Homeward bound: The growing global investment in student housing

The past decade has seen a growing trend of private investment in education. Private money has been flowing into everything from school start-ups and acquisitions to education services...

Pleased to meet you: The business case for face-to-face

It can be tempting, when considering ways to grow an international business, to reach for a technological solution. Our world is hyper-wired and clients, employees, and target customers...

How do students benefit from MOOCs?

Most students don’t finish a MOOC, a Massive Open Online Course, and the statistics are consistent on this point across platforms. There are lots of different ideas about...

Lessons from Silicon Valley: Growth hacking and international recruitment

Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective on marketing as...

Survey says post-study work options a major factor in choice of destination

The recommendations attached to the latest survey from Hobsons conclude with a stark warning for UK policymakers: “Failure by government to improve the current status of [post-study] work...

US universities see 32% increase in Indian enrolment in 2015

The latest indicator of surging Indian enrolment in US education comes in the form of the August 2015 SEVIS by the Numbers report from the US government. Combined...

Canada introduces new travel authorisation requirement

Citizenship and Immigration Canada (CIC) is moving to implement a new Electronic Travel Authorisation (eTA) requirement for foreign visitors this year, including international students. Modelled on similar programmes...

Challenges in Vietnamese higher education contributing to demand for study abroad

A youthful population and a growing economy continue to fuel Vietnam’s status as one of the most important emerging education markets in Asia. But higher education capacity is...

US community colleges stepping up international recruitment

In the last several months, community colleges have been in the spotlight in discussions of US higher education. In January 2015, US President Barack Obama announced his plan...

Blended learning moving to centre stage in higher education

For the past several years, experts and higher education practitioners have been touting the benefits of marrying online and traditional face-to-face learning. This approach – generally referred to...

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