Market intelligence for international student recruitment from ICEF

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 Facebook is still top social network but other platforms are growing faster

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking behaviours and engagement...

 Game on! Consumer empowerment and gamification in international recruitment marketing

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...

 Study reveals most popular online recruiting strategies of US colleges

Study reveals most popular online recruiting strategies of US colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting practices and the...

 Everybody’s doing it: social proof and recruitment marketing

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...

 Millennial international students rely on digital channels and networks

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 – seek out information...

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...

NACAC changes code of conduct to allow international agents; releases agent guide for US institutions

“In 1951, NACAC introduced a prohibition on incentive-based recruitment of students for all NACAC members,” explains Eddie West, director of international initiatives at the National Association for College...

How do you look to prospective students online?

Editor’s note: The original version of this post has been updated to remove material attributed to Alice Králová at Ms Králová’s request. What kind of experience are prospective international...

Market Snapshot: Kazakhstan

Kazakhstan is the world’s largest landlocked country, strategically located between Russia, China, Kyrgyzstan, Uzbekistan, Turkmenistan, and a strip of the Caspian Sea. With a population of just over...

10 websites in China your admissions department should know

The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), and Jiangyinan Zhai, a graduate student of integrated marketing at New...

Making sense of China’s social and mobile web

Without a doubt, China is the world’s number one source of international students. Asia has driven much of the dramatic growth in international student mobility over the past...

Brazil extends Science Without Borders with 100,000 new scholarships

Brazilian president Dilma Rousseff has announced a major extension of Brazil’s ambitious Science Without Borders programme (Ciência sem Fronteiras, or CsF – also known as the Brazil Scientific...

Play to win with game strategy in recruitment marketing

Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for adults shirking their...

Show me: Students want evidence their degree will lead to success

As we recently reported, a recent Hobson’s survey found that prospective international students are not looking primarily for proof of student satisfaction when they assess their options for...

France liberalises visa regulations: less paperwork, more post-study work options

In pursuit of an ambitious target for boosting international enrolment, the government of President François Hollande has recently taken steps to make France a more attractive destination for...