alumni recruitment

New report tracks key influencers for international students

Who influences international students’ study abroad decisions? And what types of goals are driving students’ interest in study abroad? These are some of the questions...

Small US colleges feeling the squeeze from “soft” tuition revenues

It is hardly a new idea that there are some important pressures on the traditional business model for higher education in the US. The population...

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet...

New Zealand showing strong growth in international enrolment again this year

(Editor’s note: Following the original publication of this article, Education New Zealand provided a further data release to confirm that actual international student enrolment –...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the...

Russia moving to expand international student recruitment

On Monday this week, Russian President Vladimir Putin stepped on to the green marble dais in the United Nations General Assembly Hall for his first...

When it comes to rankings, students really want to know about employment

In the 2015/16 QS World University Rankings announced earlier this month, American universities command ten of the top 20 places compared to five British universities,...

Building a winning brand through customer experience design

This is the age of the empowered consumer. The Internet – that great leveller of playing fields – makes it possible for each of us...

New survey findings on digital channels for college search

A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about,...

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