Market intelligence for international student recruitment from ICEF

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 Five ways to fine-tune your marketing this year

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...

 Russia moving to expand international student recruitment

Russia moving to expand international student recruitment

On Monday this week, Russian President Vladimir Putin stepped on to the green marble dais in the United Nations General Assembly Hall for his first address to the...

 When it comes to rankings, students really want to know about employment

When it comes to rankings, students really want to know about employment

In the 2015/16 QS World University Rankings announced earlier this month, American universities command ten of the top 20 places compared to five British universities, two Singaporean universities,...

 Building a winning brand through customer experience design

Building a winning brand through customer experience design

This is the age of the empowered consumer. The Internet – that great leveller of playing fields – makes it possible for each of us to get detailed...

 New survey findings on digital channels for college search

New survey findings on digital channels for college search

A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about, and engage with...

Retention, recruitment, and the importance of supporting students’ transition to work

International students are in many ways “model immigrants” for their host countries. They are young and educated; they speak the language and have had an extended experience of...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

Where the devices are: New study updates global stats on Internet usage

People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a little English: regardless...

Five for Friday

Welcome to the latest instalment in our occasional “Five for Friday” column. As always, we have gathered below some of the more eye-catching and varied items that we’ve...

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students. This is a...

Using technology to bring travel experiences to life

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

How much personalisation do today’s travel consumers want?

Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...

Virtual tours growing in popularity

Why do international students choose a certain university or school? Major factors are word-of-mouth and an institution’s prestige – influential especially for the many students who aren’t able...

LinkedIn rolls out new school selection services for prospective students

Professional social networking site LinkedIn has introduced some impressive new services for its high school and university-aged users: Decision Boards, University Outcome Rankings, Field of Study Explorer, and...