Market intelligence for international student recruitment from ICEF

Search results for: "social media"

When it comes to rankings, students really want to know about employment

...on career outcomes Perhaps the most immediate takeaway for all universities – whether ranked or not – is how important it is in marketing (e.g., website, social media,...

Lessons from Silicon Valley: Growth hacking and international recruitment

...SEO, get guest bloggers, grow social media followers, and get more YouTube followers, I focused solely on email subscribers. For most of us, it’s too easy to set...

Small US colleges feeling the squeeze from “soft” tuition revenues

...degree programmes, student life and capital facilities. The larger colleges are often able to offer a deeper set of academic programmes and a larger social network of both...

A more cautious outlook for international branch campuses

...Team of the State University of New York at Albany on 94 branch campuses, and noted: “The median enrolment of these campuses was only 500 students, despite the...

Under pressure: Changing markets and the evolution of the university

...seeking to develop ideas into a start-up or work in an entrepreneurial environment in fields like software, big data, cyber world, online media and related areas.” The school...

Chinese universities increasingly forced to compete for students

...increasing competition among universities spilled over to social media recently as two of the country’s leading institutions, Peking University and Tsinghua University, publicly accused each other of improper...

Nepal emerging as an important growth market for international education

...a country in which discrimination against women in both social and legal settings is common, especially in rural areas, female enrolments at the undergraduate level have been rising....

Mystery shopping experiment on social media: Is there anybody out there?

...the sun has created a Facebook or Twitter account, and for good reason. Given the proliferation of social media and students’ affinity for it, having a vibrant presence...

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