Market intelligence for international student recruitment from ICEF

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FEDELE’s 2012 Spanish language school survey reveals overall growth

...multiple entities that compete in the market without compliance, with established quality standards even without complying with the law.” Marketing budget: “A limited budget to invest in marketing,...

Part 2: How to involve students’ parents in recruitment for study abroad

...prospective students and enter it into the university’s database. As Jamie Hansard, director of recruitment and marketing in the admissions office, said to the Chronicle of Higher Education:...

Sharing the spirit of your institution with Argentine agencies

...– from developing marketing techniques and materials together to enabling consultants to get to know not just course offerings but more importantly, the spirit of the institution, which...

Europe takes stock of its international student recruitment strategies

...foreign students vary from country to country, and may include: Marketing programmes to promote the country as an attractive destination and to provide information to students on available...

Intense competition places new emphasis on branding

...the following articles: “Turning international students into brand advocates” “Incorporating experiential marketing in international recruitment” “Stretch your marketing budget with online and social networks but don’t forget the...

American graduate schools see alarming drop in applications from Chinese students

...it as a final study destination. It is precisely now that international students are making up their minds, so it is an excellent time to fine-tune and focus...

The power of connecting with international students

...some alumni don’t have to be alumni! What means are at your disposal to encourage students to proceed on to higher level (e.g., graduate) or additional (e.g., language,...

Signs that NACAC will repeal ban on commission-based agents for international student recruitment

...generally of long standing and focusing on the actual experience of the students themselves, to be the key ingredient of the college’s overseas marketing success.” This degree of...

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