Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

More English instruction slated for France

...technical subjects; Attaching the year-long preparatory classes for the highly selective grandes écoles to universities. A bit more contentious was Fioraso’s plan to increase the size of universities’...

New Zealand aims to double value of international education by 2025

...a joint NZ $2.4 million marketing programme to promote youth tourism to New Zealand; new safety measures are being implemented in the adventure tourism sector. Visa processing improvements...

Mystery shopper experiment reveals best practices in communication strategies

...solutions marketing company based in the US. Mayers explains how Intead conducted a mystery shopper experiment in which a Chinese staff member at Intead posed as a prospective...

Social networks: students love Tumblr

...content is very visual, eye-catching and quick to consume. If your product can fit into that mold, then Tumblr should be your next social media marketing channel to...

FEDELE’s 2012 Spanish language school survey reveals overall growth

...multiple entities that compete in the market without compliance, with established quality standards even without complying with the law.” Marketing budget: “A limited budget to invest in marketing,...

Part 2: How to involve students’ parents in recruitment for study abroad

...prospective students and enter it into the university’s database. As Jamie Hansard, director of recruitment and marketing in the admissions office, said to the Chronicle of Higher Education:...

Sharing the spirit of your institution with Argentine agencies

...– from developing marketing techniques and materials together to enabling consultants to get to know not just course offerings but more importantly, the spirit of the institution, which...

Europe takes stock of its international student recruitment strategies

...foreign students vary from country to country, and may include: Marketing programmes to promote the country as an attractive destination and to provide information to students on available...

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