Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

From prospects to enrolments: direct marketing in international recruitment

...segment your list. Segmenting lists is a key aspect of direct marketing to students because it helps to make the marketing offer more specific, and more tailored to...

EU releases strategy document urging intensified globalisation of education in Europe

...incentive for higher education institutions to rethink their cost structures and possibly also their missions, and engage in worldwide partnerships to increase the quality of content and of...

More on Twitter in education marketing: five tips to boost your profile

...is a quick and easy way to see how others are reacting to your tweets: who’s favouriting tweets, who’s a new follower, who’s mentioning you, and who’s retweeting...

UK moves to simplify visas for Chinese visitors

...for well-prepared British brands.” Jeremy Gordon of China Edge advised UK businesses to get more sophisticated in their marketing to wealthy Chinese visitors: “There is much more that...

Best practices for managing a sub-agent network in Russia

...They provide marketing information to sub-agents so they can promote the schools effectively; They provide training to the sub-agents, so schools only need to train the main agency...

New Zealand announces new initiatives to attract more international students

...have reported previously, the government has committed additional funds – NZ $40 million over the next four years – to support the marketing of New Zealand as an...

Scotland Snapshot: strong on quality and looking to boost student mobility

...Scotland’s universities invite assessment – and innovation The Scottish higher education system combines institutional independence with central quality assurance. Specifically, each institution decides on programme content and how...

End to Canadian foreign workers’ strike should see visa processing times improve

...to be integrated with the applicants’ electronic files. Canada and stakeholders in Canadian education may well want to spend some marketing effort now in communicating these policies and...

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