Market intelligence for international student recruitment from ICEF

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Big data, predictive modelling, and international student recruitment

...– to the extent they can be effectively captured, stored, and analysed – they can yield important new insights that can help improve marketing, services, or operations. This...

LinkedIn instantly gets more relevant with launch of University Pages

...excellent slideshow to help you do just that: 20 Tips to Amplify Your Brand on LinkedIn from LinkedIn for Small Business Jessica Winters, owner of jLink Marketing and...

New UK report calls for cohesive government policy to grow international education sector

...the meantime, UK international education continues to move forward with important national marketing initiatives. Most recently, the British Council has made public a database of almost 4,000 agents...

Strategies for improving student selection and retention

...good idea to change up the order and content of interview questions, because as Mr Johnson highlighted, if a standard set is constantly used “it will be posted...

Does your recruiting include transfer students?

...lack transparency and the perceived complexity of transferring evidently prevents many students from attempting this path,” notes an excellent, related post on the Higher Education Marketing blog. “Many...

Exams change over time but influence on student mobility remains strong

...– as exam content and structure evolves over time (see below for updates on coming changes to the SAT and CAE exams) or as exam systems in a...

Interest in study abroad picking up again in Japan

...study abroad. The survey, conducted by Recruit Marketing Partners in March and April of this year, gathered responses from more than 3,200 Japanese students. Nearly 40% of respondents...

Market Snapshot: Sri Lanka

...with Sri Lanka’s National School of Business Management (NSBM) to deliver programmes in Supply Chain & Operations, Business Management, Tourism & Hospitality, Accounting, Finance, and Marketing – all...

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