Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Can you tell a good story?

...marketing communications. And it picks up on some themes we explored in an earlier post, (see “Is your marketing answering the right questions?”) where we began to look...

What do Turkish students look for when studying abroad?

...two countries in particular: Ireland – due to an agreeable visa application process and outreach led by Marketing English in Ireland (MEI) as well as Education in Ireland,...

New educational technology and customised education

...specifically known as learning management systems, or LMS. Using these products, both students and instructors can create presentations and other useful content via customisable code. Open source as...

Using Twitter for student recruitment to maximum effect

...concludes that “breaking news” is the content that students most want to engage with on Twitter. Localist found that of its survey population… 28% interact with content about...

From prospects to enrolments: direct marketing in international recruitment

...segment your list. Segmenting lists is a key aspect of direct marketing to students because it helps to make the marketing offer more specific, and more tailored to...

EU releases strategy document urging intensified globalisation of education in Europe

...incentive for higher education institutions to rethink their cost structures and possibly also their missions, and engage in worldwide partnerships to increase the quality of content and of...

More on Twitter in education marketing: five tips to boost your profile

...is a quick and easy way to see how others are reacting to your tweets: who’s favouriting tweets, who’s a new follower, who’s mentioning you, and who’s retweeting...

UK moves to simplify visas for Chinese visitors

...for well-prepared British brands.” Jeremy Gordon of China Edge advised UK businesses to get more sophisticated in their marketing to wealthy Chinese visitors: “There is much more that...

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