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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Australia introduces additional reporting on agent performance

...in the field. For additional background, please see: “NACAC amends guidance regarding education agents” “Study finds growing use of agents among US universities” “When it comes to marketing...

South Korea reporting big gains in foreign enrolment

...reports total international enrolment of 160,165 as of 1 April 2019. This record-high enrolment reflects the continuing expansion of recruitment marketing by South Korean institutions in recent years...

Russia aims to triple international enrolment by 2025

...of educational activities in the framework of international cooperation.” Finally, the new strategy also anticipates greater coordination of Russian recruitment efforts through marketing campaigns, education fairs, and also...

US report puts the price of declining student market share at US$5.5 billion

...introducing national policies and marketing strategies in order to attract these talented individuals.” Call to action The report closes with a call for policy action in the US, including...

UK: Higher education holding; poised for growth in ELT

...Marketing Conference in London got an early glimpse of this phenomenon at work. The pound is off against the Euro by nearly 16% over the past year and about...

New Zealand enrolment down in 2013 as private sector falls off

...Zealand will be supported in its drive to these longer-term goals by increased government funding – NZ $40 million over the next four years – to support the...

Canada’s new international education strategy aims for 450,000 students by 2022

...Already established funding of CDN $5 million per year, devoted mostly to branding and marketing in the key priority markets; A commitment of CDN $13 million to be...

Could you improve your recruitment results and student services through data mining?

...‘because an algorithm will have already told them and the schools where they would fit best.’ It will change college marketing: Data mining won’t just be important for...

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