...Countries and institutions alike will need to find ways to stand out in an increasingly crowded marketplace; niche and specialist marketing will figure prominently. More competition – from...
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...Science (MLAS) programme specifically for adult students. The course content, delivery model, admissions process, and even tuition policy for the MLAS are all targeted to fit the needs of...
...transparent communication. Best practices: for the institution Ensure your school/college is really ready for international students, and that you have clear targets, marketing budget, and support services devoted...
...a full-service consulting, strategy and digital international education solutions marketing company. Mr Waxman-Lenz’s post explores some tried and true ideas about competitive strategy and strategic positioning. Enacting change...
...is in marketing itself in Bahrain.” Finally, Ms Abdulla discusses how to market to Bahraini students and parents – which marketing messages will resonate with each audience –...
...minimum of NZ $10,000 to NZ $50,000 per project. To date, the fund has approved grants of more than NZ $1.4 million for 41 projects with a combined...
...rising tide of mobile Internet usage and how this is beginning to impact marketing spending and marketing strategy. Mobile’s share of global web traffic As of May 2013,...
...higher education markets during 2012, perhaps most graphically represented in Canada’s remarkable leap up the roster of “most attractive destination countries” as the nation worked hard to expand...