Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Market snapshot: The international student market in Türkiye

...Still, many Turkish families remain unsatisfied with the quality of secondary education and there is strong demand for K-12 options abroad. The US Trade Department notes that, “Through...

Market snapshot: A guide to international student recruitment in Vietnam

...a multi-generational audience, and figure that into our approach to better serving students.” The INTO survey found a distinct preference for online versus print marketing materials and information,...

The impact of immigration settings, affordability, and job opportunities on international students’ study abroad decisions

...students and agents Ascent One – a platform for higher education providers to manage agent networks, admissions, and marketing – also published findings this month of its own...

Marketing strategies for language schools: Four ways to benefit from paid ads and inbound

...as a whole—not only paid data, [which] can bring powerful insights about marketing strategies.” Conclusion: Why developing marketing strategies for language schools is key Having strong data-driven marketing...

Move Over Google: Social media is also a search engine

...show them more of that kind of content because that’s the way the TikTok algorithm works. Interviewed in the New York Times, Pennsylvania-based Jayla Johnson, 22, said, “[TikTok]...

Five international education trends that will extend into 2024

...2024. A March/April 2023 Forbes Advisor survey of 600 business owners found that 97% believe that ChatGPT will benefit their operations; many plan to use ChatGPT to create...

Global ELT market estimated to have recovered to 90% of 2019 levels in 2023

...ELT Annual Report 2023” – can be considered the most recent authoritative source of information about the current shape of global ELT. Summing up the contents of the...

Schools’ Web Portal: How HEM-SP can impact your student enrolments

...In addition to running ongoing marketing initiatives, schools need to be proactive when interacting with prospects. A robust school web portal makes these interactions more positive while improving...

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