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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

The millennial shift to simple, authentic, and inspiring

...a strong indication in this year’s survey of young consumers’ interest in live content. Four in ten (39%) watch online video content five times or more per day,...

Search trends playing an increasing role in international education marketing

...strongly with respect to click-through conversions. Be specific This picks up one of the key takeaways from this quarter’s Education Search Analysis report: the importance of specificity in...

China: The opportunity remains

...your international marketing team. With all your digital marketing, ask agents for their feedback. They know better than anyone what their students are influenced by and what does...

Facebook is still top social network but other platforms are growing faster

...better content marketing on social media sites”; “Twitter for international education marketing”; “Explosive growth of social video opens new channel for student recruiters”;  Mobile marketing: Part 1 and...

12 ways in which online marketing will change this year

...be content-driven, not platform-defined. This prediction reflects a ramping-up of consumer expectations in terms of how easily and effectively content and activity can be shared across websites and...

Virtual tours growing in popularity

...a campus before applying. These students tend to have more contact with schools with generous marketing budgets and so greater international reach and visibility. But a new digital...

New strategies emerging for educator websites

...key content – use metrics to help understand how content is being consumed, by whom, and why, as well as what content is missing.” Just scroll with it...

In the sharing marketplace, video is king

...At night, before bed, they search the Internet for ideas, and when they find cool links and content about schools, they send these around to their friends in...

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