Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

The human side of content marketing

...refresher, content marketing is defined as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target...

New study makes the link between study abroad and employability

...changed over time and much of the hard content of programmes becomes obsolete within two to three years. Graduates are also lacking the transferable (soft) skills which companies...

Play to win with game strategy in recruitment marketing

...the “game” that drive and/or reward behaviour, such as points, challenges, leaderboards, levels, virtual goods and spaces, gifts, and charity. Gamification in education marketing Turning specifically to education...

Who uses MOOCs and how?

...Europe view the most amount of course content, while those from China and Japan view the least; Regardless of region, the social sciences have the highest chapter view...

Number of Vietnamese students abroad up 15% in 2013

...and so we are not looking at multi-year trends here. Even so, there at least two interesting implications for recruitment marketing in Vietnam: First, it looks like Vietnamese...

New survey highlights international students’ top priorities when considering where to study abroad

...importance of emphasising a country’s benefits and attractions in institutional marketing, it underlines how critical it is to ensure key course offerings are front and centre in all...

The agent question: New data has the answer

...with institutions.” The report goes on to back up that contention with more data. While we have space to report only the summary findings here, we encourage you...

Who moved my rankings? Changes in the SEO market

...you also have to engage with your audience. How do you do that? Content marketing: the goal is to attract and retain customers by creating and curating relevant,...

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