...strongly with respect to click-through conversions. Be specific This picks up one of the key takeaways from this quarter’s Education Search Analysis report: the importance of specificity in...
Search results for: "content marketing"
...three global rankings: the UK-based Times Higher Education or Quacquarelli Symonds (QS) rankings, or the Shanghai Jiao Tong University Academic Ranking of World Universities; Offer course content as...
...successful ingredient for marketing success, which is personal contact. In the same vein, he espouses that educational institutions should build strong working relationships with trusted agents, who have...
...of Ogilvy’s “4 E’s” – a new marketing framework the agency has been championing since 2009. This framework considers that the traditional marketing mix of Product, Price, Place,...
...marketing supports for agents Interestingly, and particularly given an increasing emphasis on online channels in international recruitment, agents continue to place a premium on effective print materials for...
...explain the growing emphasis on both social networks and content marketing for many marketing managers today. 79% of respondents said that getting customers’ attention online is a major...
...here for your end-of-week reading pleasure. When admissions becomes marketing This post from College Admissions Today has been nagging at us for a little while now. It makes...
...a means for a wider field of students to sample the course content (in this case, the culture and language of Britain), for building profile and brand position,...