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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Changing landscape for online education challenges for-profit providers

...emergence of a more sophisticated student consumer,” the Parthenon Group study concludes. Increased demand for technology and marketing services among non-profits The study also notes that non-profits’ entry...

Survey measures the expected impacts of COVID-19 across education sectors and regions

...and programmes; agents provide their perspective” “COVID-19 triggers cancellations and delays but most students intend to follow through on study plans” “Internet trends report highlights online learning and...

South Africa’s language schools gaining students but struggling to clarify immigration policy

...their promotional activities, as well as to “improve links between tourism and language school marketing.” The Tourism Review International article we referenced above points out that South Africa’s...

How technology is helping to build better student payment systems

...and swam rivers to get payments to them. You think about all of the investment that people make in marketing and recruitment, but that last step, the payment,...

Where international students will study over the next decade

...national and institution-level policy; marketing efforts; word-of-mouth from international students returning home and influencing prospective students’ decisions. All of these factors may well alter the balance of where...

Strong focus on agent relations key to success in Latin America

...accommodation, university placement, and student activities. Kolber explains that they have a very interactive relationship with their agency partners, asking the agents for market feedback, brainstorming new products...

Tracking the internationalisation goals for 10 leading destinations

...Invest more in digital marketing International enrolment goal No stated goal currently. Rather, the national government introduced a cap on new study permits for 2024, 2025, and 2026....

British ELT rebounded in 2017

...says Patrik Pavlacic, head of research at StudentMarketing which analyses the English UK data. “It’s not only traditional markets but also markets in Latin America and Asia where...

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