...from single-sex to coeducational in the late 20th century), has begun campaigns to enrol armed forces veterans. And many schools are now more aggressive in marketing their programmes...
Search results for: "content marketing"
...for international students – thanks in part to New Zealand’s marketing and media efforts. Overall, there are almost 12,000 Indian students in New Zealand, two-thirds of whom study...
...any other aspect of online marketing, the key is to test, measure, and improve over time: If you revise your web content to incorporate new keywords that you...
...ever increasing role in the decision making. Students are online searching and consuming content in all forms when they are deciding whether or not to go to university...
...strongly with respect to click-through conversions. Be specific This picks up one of the key takeaways from this quarter’s Education Search Analysis report: the importance of specificity in...
...three global rankings: the UK-based Times Higher Education or Quacquarelli Symonds (QS) rankings, or the Shanghai Jiao Tong University Academic Ranking of World Universities; Offer course content as...
...successful ingredient for marketing success, which is personal contact. In the same vein, he espouses that educational institutions should build strong working relationships with trusted agents, who have...
...of Ogilvy’s “4 E’s” – a new marketing framework the agency has been championing since 2009. This framework considers that the traditional marketing mix of Product, Price, Place,...