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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

OECD releases detailed study of global education trends for 2014

...and associated marketing and policies (e.g., tuition, immigration) – is increasingly a factor in international students’ decisions as to where to study abroad. So: “A large proportion of...

Foreign enrolment in German universities reaches record high

...is also the result of our global information and marketing activities for higher education in Germany,” said DAAD President Margret Wintermantel. DAAD maintains a network of 70 branch...

Strategy case study. SRH Berlin: the values behind the brand

...built on an authentic commitment to quality and service going back almost 70 years,” says Oana Lelcu, marketing and sales director at SRH Berlin. “That commitment translates within...

Integrating mental health supports throughout the international student journey

...Clark Hortsing, vice president of Strategic Partnerships at guard.me; Christina Furtado, mental health counselor with guard.me, Jenny Frankel, the marketing director at International Student Insurance, and Yasemin Wigglesworth,...

Summing up motivations for study abroad

...clear implications for institutions and student recruiters. Marketing efforts should emphasise course selection and quality. Costs should be transparent and highly visible. Safety is a top concern, and...

Language training moves online as COVID-19 forces suspension of face-to-face programmes

...centres were included in that directive. Peak body Marketing English in Ireland advises that all of its member schools duly suspended in-person classes as of that date until...

The peer-to-peer effect in international student recruitment

...please visit: “Let them talk: the power of student reviews” “Five steps to a more active alumni programme” “Student testimonials are an untapped source of competitive advantage in...

Study shows that international educators and students want to lessen carbon footprint but that barriers remain

...is responsible. Key challenges to embedding climate action in international operations. Source: IESG Innovative ways of reducing staff travel Given that in-person overseas marketing is one of the...

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