Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...

The China challenge: Diversification and managing risk in international education

...to map out alternative ways your recruitment environment could realistically develop. See our previous guide to help you finetune your current marketing strategies to ensure you’re prepared for...

Mystery shopping experiment on social media: Is there anybody out there?

...students communicate with their peers. This is especially true for international students, as communication barriers are lowered significantly with text and social media messaging. Higher education marketing has...

Commoditisation and differentiation in the language travel industry

...talking about some of the most significant drivers of change in the education sector, including the ever-growing importance of the Internet for both marketing and programme delivery, the...

Growing questions about the business model for higher education in the US

...from single-sex to coeducational in the late 20th century), has begun campaigns to enrol armed forces veterans. And many schools are now more aggressive in marketing their programmes...

India is a key source of international students – can it become a destination?

...for international students – thanks in part to New Zealand’s marketing and media efforts. Overall, there are almost 12,000 Indian students in New Zealand, two-thirds of whom study...

Part 2: Keyword research: Building your toolkit

...any other aspect of online marketing, the key is to test, measure, and improve over time: If you revise your web content to incorporate new keywords that you...

Part 1: Keyword research: Matching intent with results

...ever increasing role in the decision making. Students are online searching and consuming content in all forms when they are deciding whether or not to go to university...

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