...an integral part of their marketing strategies. ICEF Monitor spoke with locals from this dynamic city on the Costa del Sol about selling both their location and their...
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...As competition increases for students, we can expect to see countries and institutions differentiate themselves using a range of strategies, including destination marketing, branding, tuition and/or financial assistance,...
...catchy videos. Millennials won’t spend very long on one piece of content because they need to move quickly to the next, so marketing messages have to hit their...
...pathway programmes, academic and language content are often delivered simultaneously, with academic content delivered by language instructors or by faculty possibly outside of the normal university instructor base....
...of the total international student population in the country. Observers attribute the change to a ten-year marketing campaign promoting Polish universities in the Ukrainian market, and, more recently,...
...profound aspect of enrolment management-by-funnel, is that such models encourage institutions to focus their marketing and recruitment resources where they can have the greatest impact. Many marketing efforts...
...won (US$16 million) in 2015 to support the marketing and recruitment efforts of Korean universities; Funding for a six-week scholarship programme that will bring 100 students from other...
Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...