Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

India’s employability challenge

...learning which compound the problems include: Outdated, rigid curricula and the absence of employer engagement in course content and skills development. Pedagogies and assessment are focused on input...

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....

Myanmar opening up to foreign investment and international education

...report points again to the increasing presence of international schools in Yangon but also to a growing infrastructure and marketing effort for study abroad. “Now, some educational organisations...

Building a winning brand through customer experience design

...it brings with it a different level of understanding of the relationship between brands and customers. Beyond product features, price, marketing messages, and service experience, customer experience is...

When it comes to rankings, students really want to know about employment

...on employment rates. For universities, this is further confirmation of the importance of employment outcomes for today’s students, with implications for both service provision and marketing messages.” Putting...

Leading with the destination: A case study in location-based marketing

...an integral part of their marketing strategies. ICEF Monitor spoke with locals from this dynamic city on the Costa del Sol about selling both their location and their...

The state of international student mobility in 2015

...As competition increases for students, we can expect to see countries and institutions differentiate themselves using a range of strategies, including destination marketing, branding, tuition and/or financial assistance,...

Always on: Marketing to today’s connected youth

...catchy videos. Millennials won’t spend very long on one piece of content because they need to move quickly to the next, so marketing messages have to hit their...

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