Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Finland introduces university tuition fees for non-EU students

...strengthened marketing and recruitment activities, expanded scholarship programmes, and increased work rights for foreign students has led to a rebuilding of foreign enrolment in Sweden over the last...

Turning the tables on conventional thinking with anti-marketing

...of new marketing approaches that some have grouped under the umbrella term “anti-marketing.” There are different ideas afoot as to what it really means but if you boil...

K-12 international school enrolment surpasses four million worldwide

We are pleased to present the following guest post from Anne Keeling, who handles media relations and marketing for The International School Consultancy (ISC), a marketing intelligence and...

Sweden’s international student numbers up for the first time since 2011

...of sustained marketing and recruitment. Several Swedish institutions began recruiting more actively in the wake of the 2011 fee change and their efforts have been rewarded in the...

Small US colleges feeling the squeeze from “soft” tuition revenues

...with rising costs is also limited in its ability to invest for the future. That college is less able to mount a new marketing effort, build new programmes,...

Marketing and recruitment for online high school programmes

We continue our From the Field series today with a feature video interview with David Hooser, president of US-based Franklin Virtual High School (FVHS). The range and breadth...

2015 in review: The most-read and must-reads from the year

...platforms and mobile devices, we continued to see more research evidence this year as to the importance of digital marketing. This was certainly the case in this year’s...

Private partners helping to drive growth of US higher education online

...50:50 revenue split between institution and OPM. This is of course a contentious aspect of such deals. The large revenue share to OPMs is justified by the risk...

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