Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Study calls for focus on student satisfaction to boost recruitment

...efforts. “HEIs are using similar positioning strategies aimed at boosting prestige, [however, the study results] point to a common weakness in HEIs’ marketing strategies. For instance, a university...

US ELT providers reporting enrolment declines this year

...the University of Tennessee, Knoxville, said that his programme has made up for some of the recent losses by marketing itself to contacts on his own campus as...

New survey reinforces career goals a primary motivation for study abroad

...student marketing is increasingly inadvisable. Instead, collecting data on students to inform marketing and to remain connected with what students want – from initial interest to graduation and...

Malaysia competing for a greater share of international students

...engineering and technology. Some educators have raised concerns that Malaysia may have been more successful at marketing itself as an international education destination than in actually building a...

Foreign providers work to overcome early losses for Saudi branch campuses

...Colleges of Excellence agency (CoE) also provides campus facilities and administrative and marketing supports for foreign providers setting up operations in the country. Foreign educators are responsible for...

Educators quick to respond to Brexit vote

...side had claimed 52% of the ballots cast in one of the highest voter turnouts in the UK in decades. The close vote reflects a contentious and increasingly...

Reaching millennials: Make it fast but keep it real

...culture and upbringing.” People over brands Another key takeaway from the Voxburner report is that, for millennials, “marketing content that involves famous faces no longer resonates. 81% of...

Where are you? The importance of location in international recruiting

...is relatively unknown, using location-based selling points can be a major boost for recruitment efforts. One of the best examples we have seen of destination marketing is the...

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