Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Educators quick to respond to Brexit vote

...side had claimed 52% of the ballots cast in one of the highest voter turnouts in the UK in decades. The close vote reflects a contentious and increasingly...

Reaching millennials: Make it fast but keep it real

...culture and upbringing.” People over brands Another key takeaway from the Voxburner report is that, for millennials, “marketing content that involves famous faces no longer resonates. 81% of...

Where are you? The importance of location in international recruiting

...is relatively unknown, using location-based selling points can be a major boost for recruitment efforts. One of the best examples we have seen of destination marketing is the...

Start with great content: Building trust and engagement through content marketing

...content marketing? If we look back at our definition, we can isolate this part of it: “relevant and valuable content.” So the first requirement of good content marketing...

Responding to a risky world

...recruitment and marketing strategy. An institution’s exposure to these risk types will vary by market, so it is a useful practice to maintain a risk profile and risk...

Stand out from the competition by sharpening your brand identity

...inspire employees and partners, and precipitate a gush of ideas for marketing programmes. When absent or superficial, the brand will drift aimlessly and marketing programmes are likely to...

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent NAFSA conference in...

Five ways to fine-tune your marketing this year

...but 2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a...

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