...efforts. “HEIs are using similar positioning strategies aimed at boosting prestige, [however, the study results] point to a common weakness in HEIs’ marketing strategies. For instance, a university...
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...the University of Tennessee, Knoxville, said that his programme has made up for some of the recent losses by marketing itself to contacts on his own campus as...
...student marketing is increasingly inadvisable. Instead, collecting data on students to inform marketing and to remain connected with what students want – from initial interest to graduation and...
...engineering and technology. Some educators have raised concerns that Malaysia may have been more successful at marketing itself as an international education destination than in actually building a...
...Colleges of Excellence agency (CoE) also provides campus facilities and administrative and marketing supports for foreign providers setting up operations in the country. Foreign educators are responsible for...
...side had claimed 52% of the ballots cast in one of the highest voter turnouts in the UK in decades. The close vote reflects a contentious and increasingly...
...culture and upbringing.” People over brands Another key takeaway from the Voxburner report is that, for millennials, “marketing content that involves famous faces no longer resonates. 81% of...
...is relatively unknown, using location-based selling points can be a major boost for recruitment efforts. One of the best examples we have seen of destination marketing is the...