Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

How accommodation features and amenities affect student decision making

...PBSAs offering selected amenities in 15 European cities. Source: StudentMarketing Easing parents’ fears Crucially, only half of PBSAs surveyed by StudentMarketing (51% to be precise) provided access control...

Global investment in student housing climbing but major gaps remain

...in part on data from the market intelligence consultancy StudentMarketing for its findings. In the following video, StudentMarketing’s Stefan Kolibar provides some further background on important trends in student...

France launches new international recruitment strategy

...further supported by a global marketing campaign that will roll out in 2019, with an emphasis on digital marketing designed to boost student awareness and engagement with French...

Year in review: What we learned in 2018

...your own website Online continued to strengthen this year as an ever-more-important recruitment channel. But in the midst of learning the latest strategies for search marketing, online advertising,...

Five steps to a more active alumni programme

...their recruitment and branding efforts. In that, they’re quite right: alumni can add a powerful personal element to a marketing programme. Former students have first-hand knowledge of what...

Recruiting in the Internet age

...France. For additional background, please see: “The new rules of digital marketing” “Where the students are: Mobile, messaging, and apps” “Global study highlights a jump in online bookings...

Australia: Strong growth raises questions of risk management

...2016. Staffing costs rose by AUS$1.1 billion in 2017, and marketing and promotion expenses also increased. It’s not hard to imagine how much worse the situation would be...

Google launches new college search feature

...on this foundation by crowd-sourcing additional content – “suggest an edit” options abound for each content element in the search results – and by providing ready options for institutions to...

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