Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Trump administration orders a pause on new student visa interviews

...the possible impact of posting politically sensitive content that could be misinterpreted by immigration authorities, and potential digital surveillance of protest activity. Advising students and scholars about managing...

Plans afoot to stimulate UK–EU student mobility under new terms

...how much European students may pay to attend university in the UK. This element of the negotiations is likely contentious, as the university sector will worry about the...

Survey finds US institutions expanding agency engagement and focusing on new student markets

...of ten responding universities (87%) said that they use digital marketing channels to reach international students. In broad terms, this makes digital the most widely used recruitment channel...

Real-time insights on shifting international student interest in the US

...– interest in this option has roughly doubled over the last six months among US-inclined students – and also in transnational education (TNE) options. In a related comment, Keystone’s Chief...

How to improve your communications with prospective international students

...Among other benefits, this marketing automation helps teams to respond quickly to prospects whose information has been gathered on a lead capture form on the institutional website. The...

Three international education trends for 2025: Revenue optimisation, marketing personalisation, and on-the-ground local intelligence

...personalising content. For example, data-informed recommendations such as “Based on your browsing history,” “Other items you might like,” “Inspired by your shopping trends …”. Amazon is explicit in...

Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves

...common pain points for students trying to interact with your institution? What are individual students’ goals, priorities, barriers, and interests? Which communications and website content do students engage...

Study shows that international educators and students want to lessen carbon footprint but that barriers remain

...is responsible. Key challenges to embedding climate action in international operations. Source: IESG Innovative ways of reducing staff travel Given that in-person overseas marketing is one of the...

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