Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Mexico: A personalised, supportive approach is the key to success in this growing study abroad market

...be leveraged in marketing campaigns to this market, alongside other attractions such as Australia’s high-quality institutions.” However, there is a high degree of price-sensitivity in Mexico regarding study...

Australia: Student visa refusal rates reach record high amid weakening demand from China

...Entrant] rather than lose applicants outright. In the short term, institutions recruiting heavily from India, Nepal and Bangladesh will need emergency marketing in lower-risk regions such as Southeast...

How is the rapid adoption of AI affecting international students’ career and programme planning?

...some universities in the US are leaning into this in their marketing and programme design. They are boldly countering the narrative that the humanities are useless with an...

Rethinking international recruitment: How to enrol best-fit students while ensuring integrity and compliance

...Allows for precise targeting of the students who are the best suited for programmes, campus, admission requirements, and visa settings. Rather than a marketing channel, this approach –...

ICEF Podcast: Students are switching to AI for search. Are you ready?

...popularity as a study destination. Our hosts are then joined by Tim O’Brien – Senior Vice President of New Partner Development with INTO University Partnerships – and Education...

Study finds strong agent interest in partnering with Japanese universities

...marketing materials from universities.” These three reasons were much more frequently mentioned than other concerns that are less solvable, such as competitiveness from other destinations (38%), limited post-study...

Vietnam: Students encouraged to obtain advanced technology degrees abroad

...main knowledge areas: human-centered thinking, AI ethics, AI techniques and applications, and AI system design. Content will be tailored to students’ age and cognitive development across two stages:...

Survey highlights a growing “engagement gap” between international student expectations and institutional response

...added some new communication channels, students are now judging their experiences against a much higher standard…For university marketing and recruitment teams, this creates some very real pressure. Students...

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