Market intelligence for international student recruitment from ICEF

Marketing

Featured

What is holding back brand strategy in higher education marketing? Read More

Growing use of AI for study abroad decisions highlights importance of multi-channel marketing strategies Read More
Mystery shopping study finds broad improvement in student enquiry handling this year Read More

Editor’s Top Picks

Students are switching to AI for search. Are you ready? Read More
Survey finds US institutions expanding agency engagement and focusing on new student markets Read More
How likely are students to recommend your institution? Read More
Global survey says graduate outcomes the most important factor in students’ choice of institution abroad Read More
Global survey highlights new phase of internationalisation: From a “market era” to a “managed era” Read More
How to improve your communications with prospective international students Read More
Year in review: What we learned in 2024 Read More
What do international students want? Read More

Most Viewed

Survey shows new visa rules are encouraging international students to apply to more destinations The latest edition of the IDP Education Emerging Futures survey shows that Australia, the UK, and especially Canada...

Southeast Asian students increasingly considering “studying abroad” closer to home For many schools, colleges, and universities, Southeast Asia is an increasingly crucial source of students given that (1)...

What do international students want? The following article is adapted from the 2025 edition of ICEF Insights magazine, which is freely available to...

Demand for study abroad rising in China but students considering more destinations in 2024 The shape of Chinese outbound student mobility has been changing for years and is different again in 2024....

Market snapshot: A guide to international student recruitment in Vietnam FAST FACTS Capital: Hanoi Population: 99,200 million (2024) Youth population: 17% of the population is aged 17–25 Median...

How diverse is the international student population in leading study abroad destinations? The last time we looked in on the distribution of nationalities in four top study destinations, we reported...

Market snapshot: The international student market in Türkiye FAST FACTS Capital: Ankara Population: 86 million (2024) – the world’s 18th largest GDP: US$905.84 billion Currency: Turkish...

Mystery shopping study indicates many institutions are still losing international student leads The results are in from Edified’s 2023 Enquiry Experience Tracker, a global mystery shopping study that looks at...

Mapping “sweet spots” of opportunity for fields of study with high international student demand Studyportals recently analysed vast data sets to identify potential sources of competitive advantage for institutions marketing subjects to...

Study shows that international students want a sense of belonging long before arriving on campus A fascinating study from The Ambassador Platform, What Makes or Breaks the Student Application Experience, finds that prospective...

New Zealand aims to double value of education exports by 2027 Education New Zealand (ENZ) announced this week that the country has set an ambitious goal to grow its...

International education has a data problem. It’s time to do something about it Editor’s note: The following piece draws heavily on commentary and insights from industry leaders speaking at the ICEF...

All Articles: Marketing

resetting-international-recruitment-for-extraordinary-times

Resetting international recruitment for extraordinary times

using-google-ads-for-international-recruitment-measuring-results-with-key-indicators

Using Google Ads for international recruitment: Measuring results with key indicators

peer-to-peer-effect-in-international-student-recruitment

The peer-to-peer effect in international student recruitment

the-new-student-recruitment-landscape-in-saudi-arabia

The new student recruitment landscape in Saudi Arabia

instagrams-profound-effect-on-travel-destination-choice

Instagram’s profound effect on travel destination choice

strong-support-services-help-to-drive-recommendations-from-international-students

Strong support services help to drive recommendations from international students

Google is building a super app that aims to integrate search and booking

New horizons: Selecting new markets and welcoming students from them

The business case for immediate response: benefits of and strategies for live chat

stealth-applicants-and-the-role-of-the-institutional-website

Stealth applicants and the role of the institutional website

The opportunity of student comments on Instagram

internet-trends-report-highlights-online-learning-and-visual-marketing

Internet trends report highlights online learning and visual marketing

What are you looking for?

Quick Links