Market intelligence for international student recruitment from ICEF

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 Generating and converting leads with Google Analytics

Generating and converting leads with Google Analytics

The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as individuals; it can be an excellent time for international student...

 88 ways to recruit international students

88 ways to recruit international students

As colleges and universities look to increase their international student enrolment and differentiate amongst global student audiences, focusing on value-added recruitment and orientation solutions that bring marketing to...

 Stretch your marketing budget with online and social networks, but don’t forget the basics

Stretch your marketing budget with online and social networks, but don’t forget the basics

What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms and online tactics,...

 Pricing strategy in the language travel industry

Pricing strategy in the language travel industry

Prior to this year’s ICEF Berlin, the Association of Language Travel Organisations (ALTO), a leading B2B forum for those in the language travel industry, invited Mr Marco Bertini...

 Beyond Facebook: Engaging with regional and local social networks

Beyond Facebook: Engaging with regional and local social networks

At this point, it is hard to imagine an international education institution not making use of social platforms to reach out to prospective students. Facebook is often preferred...

The next wave of social media marketing: explosive growth in photo sharing

In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible. This, and the...

Staying online in disrupted markets

“Nature, governments, and people will always have a way of disrupting things.” This was the message shared at one of the dozens of educational seminars held at last month’s...

SEO: Why it’s so important in student recruitment and 10 simple tips to get started

Recent research shows that online search is a major factor in students’ discovery and choice of education institution. In fact, a new study from Google reports that 83%...

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for educators conducted by...

The power of virtual tours in student recruitment

While a virtual tour can’t replace a real tour, it can be a powerful tool to entice prospective students to come to a campus in person or place...

Tracking the increasing use of mobile apps in education and recruitment

If I’m a student considering studying abroad, there are a few things that I’m likely thinking about and a lot of this thinking is happening while I’m on...

Engaging your alumni in international student recruitment

“Most businesses find that their best customers come from other customers’ referrals or “word of mouth” advertising.  Why would it be any different with international [student] recruiting?” —...

52% of student prospects view educator websites on mobile devices

These days, we can’t seem to stress enough the importance of having a mobile strategy in place for student, prospect, and alumni engagement. The 2012 E-Recruiting Practices Report...

Increasing private-sector investment shaping student recruitment landscape

The extent and scope of private-sector participation in higher education is highly variable from country to country. But there are increasing signs that private capital is playing a...

Inspiring educator website case studies

A few weeks ago, in our article “New strategies emerging for educator websites” we introduced several important strategies – liberalised page scrolling and responsive design, in particular –...