Youth Trends

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

During the ongoing five-year economic storm that has buffeted Greece, the country’s higher education sector has been particularly hard hit. Public funding has been cut,...

Youth travel accounts for 20% of the global travel industry, and so when ICEF Monitor wanted to know more about the sector, one of the...

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of...

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences....

Virtually all of the most ambitious students in the world, at all levels – elementary, secondary, and tertiary – have one thing in common in...

“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.”...

Following the development we observed last month in “International gains buck downward enrolment trend in US graduate schools”, the recently released “2012 State of College...

“Coming of age in the deepest recession in 70 years, yet eager for the economic opportunities their parents enjoyed. In a hurry to be grownups,...

Drawing upon a cosmopolitan, multilingual society with strong historical ties to the West, the Lebanese student market presents an inviting prospect to international educators from...

In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible....

The 2012 Open Doors Report on international educational exchange, released today, finds that the number of international students at colleges and universities in the United...

A number of new working holiday agreements have been announced recently, with countries around the world launching new partnerships to facilitate expanded youth and student...

A new Kaplan Test Prep survey of 350 US college admissions officials reported that 27% of them Googled applicants (up from 20% in 2011) and...

While students clearly play an important role in deciding where to study abroad, it is often the parents that have incredible influence over the final...