Youth Trends

The millennial shift to simple, authentic, and inspiring

Youth research firm Voxburner is out this month with its annual Youth Trends Report...

study-abroad-generation-zCultural experience the big driver of study abroad for Generation Z

A new study from AFS Intercultural Programs provides some fresh insights into the perspective of younger millennials on study abroad. Mapping Generation Z: Attitudes Toward International...

study travel marketingDestination marketing organisations adding new partnerships and resources for international student recruitment

The World Tourism Organization (UNWTO) points out that international travel has skyrocketed over the last 50 years or so. In the mid-1950s, there were 25...

Junior language travel market continues to develop

Junior students have become an important growth segment in recent years, especially in Europe, where students under age 18 now compose a significant proportion of...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

New data reveals most searched-for study destinations

The body of research underlining the importance of online channels to international student recruitment is growing. Among the key findings we have reported in recent...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing...

When it comes to rankings, students really want to know about employment

In the 2015/16 QS World University Rankings announced earlier this month, American universities command ten of the top 20 places compared to five British universities,...

UK losing share in global ELT market

An expanded study of English Language Training (ELT) in the UK provides further evidence that Britain is losing share in the global ELT marketplace. The...

UK students more interested in study abroad

The number of British students studying abroad is growing, and it looks like that will continue, with a new British Council survey showing that just...

The growing importance of alternative credentials

The emergence of non-traditional qualifications – also know as alternative credentials – has changed the higher education landscape in recent years, impacting curriculum delivery and...

Chinese enrolment in the US shifting increasingly to undergraduate studies

Chinese students are flocking to American higher education institutions. According to the latest Open Doors data from the Institute of International Education (IIE), 274,439 students...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London....

Where the devices are: New study updates global stats on Internet usage

People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a...

Wholesale changes for Japanese education arising from globalisation and demographics

Japan’s education system is on the cusp of significant change as the country’s schools and institutions continue to adapt to sweeping globalisation initiatives and the...

Number of Chinese outbound students up by 11% in 2014

The world’s leading study abroad market registered another year of strong growth in 2014. The number of Chinese students abroad was up sharply over 2013,...

Marketing languages other than English

A lingua franca is a bridge language, sometimes called a trading language, in that it is used to support communication between people who don’t share...

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Learn Spanish: Study in Malaga in a modern and historic environment http://www.visitcostadelsol.com/hola
Kwantlen Polytechnic University http://www.kpu.ca

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