Market intelligence for international student recruitment from ICEF

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 Chinese universities increasingly forced to compete for students

Chinese universities increasingly forced to compete for students

To say the least, higher education in China has undergone a dramatic expansion over the last two decades. The number of universities in the country has grown from...

 New survey findings on digital channels for college search

New survey findings on digital channels for college search

A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about, and engage with...

 UK students more interested in study abroad

UK students more interested in study abroad

The number of British students studying abroad is growing, and it looks like that will continue, with a new British Council survey showing that just over a third...

 The growing importance of alternative credentials

The growing importance of alternative credentials

The emergence of non-traditional qualifications – also know as alternative credentials – has changed the higher education landscape in recent years, impacting curriculum delivery and posing a challenge...

 Research paints a clearer picture of international secondary students in the US

Research paints a clearer picture of international secondary students in the US

A July 2014 report commissioned by the Center for Academic Mobility Research and Impact at the Institute for International Education (IIE) finds that the number of inbound international...

MBA under pressure: The changing context of advanced business programmes

The Master of Business Administration (MBA) degree has long been the gold standard for those aspiring to the most prestigious corner offices of leading corporations and financial institutions....

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

Where Swiss students are going in 2015 and why

Of the roughly 40,000 Swiss students who go abroad to study every year, the vast majority choose language programmes. Studying a language in another country is a longstanding...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

Where the devices are: New study updates global stats on Internet usage

People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a little English: regardless...

Wholesale changes for Japanese education arising from globalisation and demographics

Japan’s education system is on the cusp of significant change as the country’s schools and institutions continue to adapt to sweeping globalisation initiatives and the pressures of a...

Number of Chinese outbound students up by 11% in 2014

The world’s leading study abroad market registered another year of strong growth in 2014. The number of Chinese students abroad was up sharply over 2013, and the enrolment...

Marketing languages other than English

A lingua franca is a bridge language, sometimes called a trading language, in that it is used to support communication between people who don’t share a native language....

Research consistently finds better employment outcomes for tertiary graduates

In the wake of the global economic crisis, and in the midst of widespread calls for stronger linkages between postsecondary programmes and labour market requirements, we see a...

Getting started on Snapchat, one of the world’s fastest-growing social media apps

For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students. This is a...