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Market intelligence for international student recruitment from ICEF

undergraduate student recruitment Page 28 of 71

Leading with the destination: A case study in location-based marketing

Leading with the destination: A case study in location-based marketing

Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have made the lure...

MBA under pressure: The changing context of advanced business programmes

MBA under pressure: The changing context of advanced business programmes

The Master of Business Administration (MBA) degree has long been the gold standard for those aspiring to the most prestigious corner offices of leading corporations and financial institutions....

UK educators rally following Conservative election win

UK educators rally following Conservative election win

The Conservative and Labour parties were projected to battle to a very narrow election result in this month’s general election in the UK. In the end, it wasn’t...

English language training in India pegged for significant growth

English language training in India pegged for significant growth

With evidence demonstrating that English language fluency opens the doors to greater employment opportunities and higher income among its graduates, demand for English Language Training (ELT) is on...

Survey says foreign students highly satisfied with studies in Australia

Survey says foreign students highly satisfied with studies in Australia

The Australian government has just released the findings of its International Student Survey 2014, which focused on measuring students’ satisfaction levels as well as comparing these to international...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

Canadian colleges set to play a bigger role in India’s plans to train 500 million

Education was front and centre last month when Indian Prime Minister Narendra Modi made his official state visit to Canada. This was the first such visit in 42...

German language study on the rise worldwide

By population of native speakers, German is the 10th most-widely spoken language in the world. But when measured in terms of economic impact – that is, by the...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships with student recruitment...

The factors driving international student mobility to and from Turkey

Last year ICEF Monitor reported on Turkey’s ambition to become an international education hub and host 150,000 foreign students by 2020. This ambition is only growing. Serdar Gündoğan,...

Malaysia releases landmark education blueprint

Malaysia’s commitment to being a world-class knowledge economy – and a regional education hub – received a boost this month with the launch of a new higher education...

English skills a key for mobility and employment in the Middle East and North Africa

The Middle East and North Africa (MENA) region has the world’s most youthful population… and the highest youth unemployment rates. A growing body of research is pointing to...

Egypt aims to quadruple international enrolment

The Egyptian government recently announced plans to increase the number of international students enrolled in the country and to market itself as a regional international education hub catering...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

Strategies for a challenging year in Russia

Russia has been an important growth market for outbound in recent years, both for travel generally and for student travel in particular. The ITB World Travel Trends Report...

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