Market intelligence for international student recruitment from ICEF

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 Where are Mexican students going now?

Where are Mexican students going now?

Mexico remains one of the largest Latin American markets for education, and is second only to Brazil in terms of the size of its population and economy. Despite...

 Specialised camps are raising the bar for junior programmes

Specialised camps are raising the bar for junior programmes

The junior segment is big business for leading ELT (English-language training) destinations and an increasingly important growth segment in a global market where overall year-over-year gains are now...

 From the field: Recruiting in Bolivia

From the field: Recruiting in Bolivia

Bolivia is a small, land-locked country of about 11 million people in South America. It generally does not enjoy the same prominence in international markets as do some...

 Shifting demographics reshaping German demand for language study abroad

Shifting demographics reshaping German demand for language study abroad

A recent survey by the German agency association FDSV (Fachverband Deutscher Sprachreise-Veranstalter) has found that the number of Germans going abroad for language study declined slightly last year...

 Under pressure: Changing markets and the evolution of the university

Under pressure: Changing markets and the evolution of the university

This article is adapted and reprinted with permission from a special commemorative magazine produced to mark the 20th anniversary of the ICEF Berlin Workshop. We have all read...

Poland launches internationalisation strategy

Although Poland’s international student population has increased markedly in the last few years, the Polish higher education sector remains among the least internationalised of European Union – and...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...

Recruiting in Colombia

Editor’s note: We are updating our video channels and the videos linked below are temporarily unavailable. “Colombian students are starting to travel overseas more and more,” begins Viajes...

UK and China strengthen educational ties with new bilateral agreements

Education plays a significant role in bilateral relations, to say nothing of trade, between the UK and China. Nearly 90,000 Chinese students studied in the UK in 2013/14,...

Agent perspectives on the changing Ukrainian market

Editor’s note: We are updating our video channels and the videos linked below are temporarily unavailable. Our most recent update on Ukraine focused on an ambitious package of...

UK losing share in global ELT market

An expanded study of English Language Training (ELT) in the UK provides further evidence that Britain is losing share in the global ELT marketplace. The report sheds new...

Ukraine: Education reforms and demand for study abroad continuing to take shape

The Ukrainian government passed an ambitious higher education reform package into law on 1 July 2014, marking a major turning point for an education system that, as the...

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...

New study highlights global language travel trends and the role of agents

Two million people travel abroad every year with the primary purpose of learning a foreign language. About two-thirds study English and those enrolments are heavily concentrated in the...

Strategies for a challenging year in Russia

Russia has been an important growth market for outbound in recent years, both for travel generally and for student travel in particular. The ITB World Travel Trends Report...