social media for student recruitment

Are you paying enough attention to Instagram?

The photo and video sharing platform is reporting explosive growth over 2016 and 2017, and is now one of the...

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

Survey finds increasing focus on online channels among higher education marketers

A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital...

A regional perspective on student recruitment in MENA

The countries of the Middle East and North Africa region, or MENA, have fast-growing youth populations that continue to drive growing demand for higher education....

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

Points of contact: The most influential channels for prospective students

For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which...

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet...

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

Results from the 2015 installment of the ICEF i-graduate Agent Barometer are now in, and this year education agents’ responses are significantly different in some...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the...

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. Making...

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