Market intelligence for international student recruitment from ICEF

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 Are you paying enough attention to Instagram?

Are you paying enough attention to Instagram?

The photo and video sharing platform is reporting explosive growth over 2016 and 2017, and is now one of the...

 Survey: Student recruitment the main driver for institutional web strategy

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

 Survey finds increasing focus on online channels among higher education marketers

Survey finds increasing focus on online channels among higher education marketers

A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital Solutions ran its...

 A regional perspective on student recruitment in MENA

A regional perspective on student recruitment in MENA

The countries of the Middle East and North Africa region, or MENA, have fast-growing youth populations that continue to drive growing demand for higher education. The region has...

 Social channels a major factor in Chinese research for study abroad

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the global audiences of...

Points of contact: The most influential channels for prospective students

For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which tactics worked the...

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet users – and...

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

Results from the 2015 installment of the ICEF i-graduate Agent Barometer are now in, and this year education agents’ responses are significantly different in some areas than in...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. Making graduate employment data...

When it comes to rankings, students really want to know about employment

In the 2015/16 QS World University Rankings announced earlier this month, American universities command ten of the top 20 places compared to five British universities, two Singaporean universities,...

Lessons from Silicon Valley: Growth hacking and international recruitment

Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective on marketing as...

Chinese universities increasingly forced to compete for students

To say the least, higher education in China has undergone a dramatic expansion over the last two decades. The number of universities in the country has grown from...

New survey findings on digital channels for college search

A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about, and engage with...

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...