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Market intelligence for international student recruitment from ICEF

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Vietnam’s cash economy and study abroad

Vietnam’s cash economy and study abroad

We continue our From the Field series today with a feature video interview with Quynh Nhu Vu, the Vice-Director and Co-Founder of the Phuong Anh International Education Consultancy...

New study offers important insights on demand for English training in Colombia

New study offers important insights on demand for English training in Colombia

The British Council recently released a study entitled English in Colombia: An examination of policy, perceptions and influencing factors. It rounds out previous findings on this important Latin...

UK confirms elimination of work rights for non-EU students in further education

UK confirms elimination of work rights for non-EU students in further education

This post was originally published on 13 July 2015, at a point when the government’s new policy was not yet confirmed. It was updated on 14 July 2015...

Strong growth in Japan’s foreign enrolment in 2014

Strong growth in Japan’s foreign enrolment in 2014

After three years of minimal or no growth, Japan saw a notable spike in its foreign enrolment last year. The latest figures from the Japan Student Services Organisation...

Demand for job skills heating up in Africa

Demand for job skills heating up in Africa

Africa has the fastest-growing middle class on the planet and accounted for nine of the 15 fastest-growing economies in the world in 2014. The McKinsey Global Institute, meanwhile,...

Trends in study abroad for Mexican students

If all goes according to plan, Mexico may soon send more students to the US than any other country in the world besides China (currently 274,439) and India...

The enrolment funnel: Better results start with the prospects you already have

The pool of prospective students is getting larger all the time for many schools and institutions. The Internet appears to be a big factor in this trend, in...

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...

India reports strong growth in outbound for 2014; edges China for first time

A new student mobility report finds that the number of Indian students going overseas was up sharply in 2014. This reverses a four-year trend of declining student numbers...

International students return net benefit of £2.3 billion to London universities

London has more top-ranked universities than any other city in the world, and it consequently is a magnet for international students. A new report produced by the UK-based...

Chinese enrolment in the US shifting increasingly to undergraduate studies

Chinese students are flocking to American higher education institutions. According to the latest Open Doors data from the Institute of International Education (IIE), 274,439 students from China studied...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

Research paints a clearer picture of international secondary students in the US

A July 2014 report commissioned by the Center for Academic Mobility Research and Impact at the Institute for International Education (IIE) finds that the number of inbound international...

English language training in India pegged for significant growth

With evidence demonstrating that English language fluency opens the doors to greater employment opportunities and higher income among its graduates, demand for English Language Training (ELT) is on...

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