online marketing

Managing negative feedback on social media

International education is one of the industry sectors most heavily dependent on, and enabled by, social media and the Internet. It can’t help but be,...

2014 in review: The year’s most popular items from ICEF Monitor

We are closing out 2014 by carrying on a tradition that we began in 2013: a review of our must-read posts from the past year....

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking...

Mystery shopping experiment on social media: Is there anybody out there?

The following is a guest post by COO Ben Waxman and Academic Advisor Lisa Cynamon Mayers of International Education Advantage (Intead). The authors greatly appreciate...

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from...

Online or offline, the travel sector blurs all the lines

Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in...

Study reveals most popular online recruiting strategies of US colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting...

Eighth annual Agent Barometer survey gathers insights from 104 countries

The results from the 2014 installment of the ICEF i-graduate Agent Barometer – the most comprehensive survey of education agents regarding their perspectives on the...

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