Market intelligence for international student recruitment from ICEF

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 Using Google Ads for international recruitment: Measuring results with key indicators

Using Google Ads for international recruitment: Measuring results with key indicators

The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...

 New horizons: Selecting new markets and welcoming students from them

New horizons: Selecting new markets and welcoming students from them

Identifying new recruitment markets can often start by looking more closely at students already on campus from emerging...

 Comparing parent and student perceptions of leading study destinations

Comparing parent and student perceptions of leading study destinations

International students and their parents collaborate in deciding where and what programmes students will enroll in, with parents...

 Brazil’s outbound numbers surged in 2018

Brazil’s outbound numbers surged in 2018

The Brazilian study abroad market showed its strength again in 2018 with a third consecutive year of strong growth. The latest survey data from the Brazilian Educational and...

 The crucial role of parents in international student recruitment and retention

The crucial role of parents in international student recruitment and retention

n many countries, parents play a key role in study abroad decisions, and part of the recruitment effort...

Recruiting in Kazakhstan

After more than a decade of rapid outbound growth, Kazakhstan is firmly on the radar of international recruiters...

Year in review: What we learned in 2018

It has been another exciting and challenging year in international education, and, as always, we thank you for reading along with us. But before we turn the page...

Recruiting in the Internet age

The Internet has changed everything in terms of international student recruitment. For agents, digital has represented both an opportunity and a threat, as Laurent Pasquet, managing director for...

Attracting students who stay

A roundup of what seven countries are doing to attract foreign students and to make it easier for them to work after graduating...

Global survey compares student decision factors across study destinations

We are pleased to present the following guest post from Joseph Burrow, i-graduate’s director for client services in...

South Asia: Measuring agent perceptions of Australia

A new survey of South Asian education agents aims to gather new insights on this key sending region’s perceptions of Australia as a study destination. The survey was...

Montreal tops global list of student cities

The latest ranking of study destinations scores 125 cities around the world according to the ranking of their higher education institutions, attractiveness to international students, affordability, and employer...

Keys to the Market: South Korea

South Korea is one of the most-established sending markets in Asia, and has been a major source of international students for nearly 20 years now. While the number...

New data suggests Japanese outbound market has been significantly undercounted

Japan has long been an important outbound student market, and a major sender to English-speaking destinations in particular. However, the narrative has been of a market in decline...

US: The link between public funding and international student recruitment

With international students paying up to three times as much in tuition as in-state residents, public research universities in the United States are increasingly turning to foreign student...