A new study by Intead and Unibuddy – a platform that more than 200 universities around the world are using to enable peer-to-peer interactions – reveals that prospective...
The past few years have witnessed an exceptionally rapid evolutionary phase in higher education, one driven in large part by the globalised, digitised economy’s incessant hunger for new...
With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform is a must...
Major Internet report includes both general trends and research specifically relevant to educators and education marketers...
Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...
More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...
The way prospective students feel about a school or destination is often more important than how they think about it...
Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...
LinkedIn has its University Pages, Facebook is partnering with community colleges, and now Google has quietly – to the extent that one of the world’s tech giants can...
A survey of nearly 400 higher education marketing professionals provides an interesting window into web...
More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...
The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education Marketing blog and...
Over the last two or three years, we have come to understand more of how prospective students use different online channels to seek out and select overseas study...
A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital Solutions ran its...
“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the global audiences of...
