higher education marketing

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when...

Emotion-based branding strategy connects feelings to actions

Let’s say you have a fantastic wordmark. Expertly designed marketing collateral. Website navigation that’s intuitive and clever. Your brand is in good shape then, right? ...

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

Google launches new college search feature

LinkedIn has its University Pages, Facebook is partnering with community colleges, and now Google has quietly – to the extent that one of the world’s...

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

Is your email mobile enough?

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...

Four types of “ROI content” every college website should have

The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education...

Institutional websites remain a key element of online recruiting

Over the last two or three years, we have come to understand more of how prospective students use different online channels to seek out and...

Survey finds increasing focus on online channels among higher education marketers

A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital...

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

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