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Market intelligence for international student recruitment from ICEF

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On the eve of the Sochi Olympics, storm clouds gathering for Russian economy

On the eve of the Sochi Olympics, storm clouds gathering for Russian economy

In just two days, the 2014 Olympic Winter Games will open in Sochi, Russia and the world will once again come together under the Olympic ideal of Citius,...

Japanese education reforms to further prepare students for globalised world

Japanese education reforms to further prepare students for globalised world

The Japanese government, over the past couple of years, has been directing panels of education experts to consider reforms that would help Japanese students prepare for and compete...

Nigeria: Rapid growth and a strategic gateway to Africa

Nigeria: Rapid growth and a strategic gateway to Africa

The most populous nation in Africa, Nigeria is being touted by some as the next big education market. The combination of a rapidly growing population and burgeoning middle...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

Who moved my rankings? Changes in the SEO market

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...

Checking in on China market trends

China remains the world’s leading outbound education market for international students. But what trends are shaping the market today and for the foreseeable future? To answer this question,...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....

Canada’s international student enrolment up 94% over past decade

A new national study on the state of international education in Canada reaffirms the country’s strengthened position as an international study destination. More than 265,000 international students were...

A closer look at US enrolment growth

On first bounce, when we look at the 2013 Open Doors enrolment data for international students studying in the US, one fact leaps out: China is sending huge...

Are we already entering a post-MOOC era?

The introduction of MOOCs (Massive Open Online Courses) a couple of years ago prompted a heady mixture of excitement, panic, and scepticism. MOOCs simultaneously promised: To open up...

Seventh annual Agent Barometer provides agents’ view of marketplace

The results are in from the seventh annual edition of the ICEF i-graduate Agent Barometer, a comprehensive survey that delivers insight into the profile of education agents, as...

Integrating digital technologies at the K-12 level

At ICEF Monitor we have written extensively over the past couple of years on how higher education is changing to reflect the reality of the increasingly Internet-and-technology-driven globalised...

Market Snapshot: Nepal

A tiny country often overshadowed by its booming neighbour to the south, Nepal could soon be on many an international student recruiter’s travel itinerary. ICEF Monitor provides a...

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the new online channels...

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