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Market intelligence for international student recruitment from ICEF

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Overwhelmed by tech options? You are not alone

Overwhelmed by tech options? You are not alone

The promise of technology in the workplace is that it will allow us to do more with less, to be more productive or, dream of dreams, to have...

LGBT students: a forgotten market with potential

LGBT students: a forgotten market with potential

Within the mountains of market intelligence, research articles, and data available on international student mobility and recruitment, one niche student group receives very little attention: lesbian, gay, bisexual,...

Agent perspective on study abroad trends in South Korea

Agent perspective on study abroad trends in South Korea

In the following feature interview with ICEF Monitor, Julian H. Lee, Managing Director of the Korean agency APPLY International, imparts his expert knowledge of the South Korean outbound...

What colour is your marketing? The psychological impact of colour

What colour is your marketing? The psychological impact of colour

A recent post from ICEF Monitor touches on the impact of colour in marketing. It examines A/B testing, which involves an A version (the control) and a B...

Secrets to a successful content marketing strategy

Secrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an often heard quote...

Is that funny? Using humour in international recruitment marketing

We could have spent April 1 – otherwise known as April Fools’ Day in many parts of the world – trying to convince you that the liberal use...

Enhancing the student experience with essential student services

Currently over 4.3 million students study at post-secondary institutions outside their home country. Whether you are a community college in Canada, a boarding school in Switzerland, a poly-tech...

Boosting Brazilian demand for long-term overseas study

It should come as no surprise that Brazil is on the minds of many. The country continues to emerge as a major world economy and is set to...

Looking at Chinese market trends for 2014

In today’s ICEF Monitor post, we draw on a new report from Education New Zealand (ENZ) as a foundation for a 2014 update on trends in the key...

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to encourage students to...

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet? The production and...

Beyond forecasting: how to use scenario planning to map the future

The following is a guest post by Woody Wade from Wade & Co, a management consultancy specialising in future scenario planning. More and more, educational institutions, associations, and...

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...

Money talks: major private investments in education reflect expectations for further growth ahead

Private equity firms – private-sector companies that provide capital in exchange for equity ownership – have continued to make significant investments in education over the past year. In...

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of data on the...

Most Recent

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  • Canada’s foreign enrolment grew by more than 30% in 2022 Read More
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