Market intelligence for international student recruitment from ICEF

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 NAFSA conference highlights the interdependency of recruitment and retention practices

NAFSA conference highlights the interdependency of recruitment and retention practices

This year’s NAFSA Conference drew a record number of attendees, as over 10,000 people convened in San Diego to discuss the most critical issues in international education today....

 New survey highlights international students’ top priorities when considering where to study abroad

New survey highlights international students’ top priorities when considering where to study abroad

Hobsons recently released a new report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights...

 Surging global demand for digital language learning

Surging global demand for digital language learning

A series of recent market reports highlight that the demand for digital English language learning products is booming in global education markets. The research firm Ambient Insight reports...

 Strategies for working with students with disabilities

Strategies for working with students with disabilities

Today we present a guest post from Rob Crawford, co-founder and CEO of the Life Development Institute (LDI) on the challenges educators face in helping students with disabilities...

 2014 survey of British independent schools tracks expansion of overseas campuses

2014 survey of British independent schools tracks expansion of overseas campuses

We reported last year on the dramatic growth in enrolment in international schools – that is, those primary and secondary schools that offer a curriculum different than that...

What colour is your marketing? The psychological impact of colour

A recent post from ICEF Monitor touches on the impact of colour in marketing. It examines A/B testing, which involves an A version (the control) and a B...

Secrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an often heard quote...

Enhancing the student experience with essential student services

Currently over 4.3 million students study at post-secondary institutions outside their home country. Whether you are a community college in Canada, a boarding school in Switzerland, a poly-tech...

New data on international schools suggests continued strong growth

New data indicates that the global English-medium international schools market is predicted to see significant growth in 2014 and into the foreseeable future. The latest figures published by...

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to encourage students to...

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet? The production and...

Beyond forecasting: how to use scenario planning to map the future

The following is a guest post by Woody Wade from Wade & Co, a management consultancy specialising in future scenario planning. More and more, educational institutions, associations, and...

Money talks: major private investments in education reflect expectations for further growth ahead

Private equity firms – private-sector companies that provide capital in exchange for equity ownership – have continued to make significant investments in education over the past year. In...

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of data on the...

Swedish students seek “life experiences”

It’s essential for international education professionals to analyse global mobility trends, looking at how many students worldwide are travelling for an education experience, what they are studying and...