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Market intelligence for international student recruitment from ICEF

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Shifting demographics reshaping German demand for language study abroad

Shifting demographics reshaping German demand for language study abroad

A recent survey by the German agency association FDSV (Fachverband Deutscher Sprachreise-Veranstalter) has found that the number of Germans going abroad for language study declined slightly last year...

Survey points to growing role for digital in international recruitment

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet users – and...

Canada books another strong year of international enrolment growth

Canada books another strong year of international enrolment growth

The Canadian Bureau for International Education (CBIE) released its annual report on the state of international education in Canada this week. As in previous years, the 2015 edition...

New Zealand showing strong growth in international enrolment again this year

New Zealand showing strong growth in international enrolment again this year

(Editor’s note: Following the original publication of this article, Education New Zealand provided a further data release to confirm that actual international student enrolment – as distinct from...

Online video marketing in 2015: Be everywhere

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

Results from the 2015 installment of the ICEF i-graduate Agent Barometer are now in, and this year education agents’ responses are significantly different in some areas than in...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...

Homeward bound: The growing global investment in student housing

The past decade has seen a growing trend of private investment in education. Private money has been flowing into everything from school start-ups and acquisitions to education services...

Pleased to meet you: The business case for face-to-face

It can be tempting, when considering ways to grow an international business, to reach for a technological solution. Our world is hyper-wired and clients, employees, and target customers...

Agent perspectives on the changing Ukrainian market

Editor’s note: We are updating our video channels and the videos linked below are temporarily unavailable. Our most recent update on Ukraine focused on an ambitious package of...

Lessons from Silicon Valley: Growth hacking and international recruitment

Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective on marketing as...

Survey says post-study work options a major factor in choice of destination

The recommendations attached to the latest survey from Hobsons conclude with a stark warning for UK policymakers: “Failure by government to improve the current status of [post-study] work...

US universities see 32% increase in Indian enrolment in 2015

The latest indicator of surging Indian enrolment in US education comes in the form of the August 2015 SEVIS by the Numbers report from the US government. Combined...

Canada introduces new travel authorisation requirement

Citizenship and Immigration Canada (CIC) is moving to implement a new Electronic Travel Authorisation (eTA) requirement for foreign visitors this year, including international students. Modelled on similar programmes...

Building a winning brand through customer experience design

This is the age of the empowered consumer. The Internet – that great leveller of playing fields – makes it possible for each of us to get detailed...

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